Edelman’s annual study into Entertainment trends is now in its sixth year. The research tracks the impact of social media and new platforms on entertainment audiences in the UK and US, revealing the key issues that entertainment brands and communication professionals should consider when looking to engage audiences with content. This year’s study “Value and Engagement in an Era of Social Entertainment and Second Screens” marks a three year high in how audiences perceive the value of content. The study reveals that the internet’s influence on how entertainment content is consumed and shared continues to
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This week on Edelman Editions Stefan Stern, Director of Strategy and Allyson Stewart-Allen, Head of International Marketing Partners and author of the best-selling book, Working with Americans discuss the hurdles that companies may meet whilst marketing a brand in the UK & USA. Following the success of the British boy-band One Direction in the USA last week, Allyson explains what has made them more successful than other British bands state-side and how brands must recognise what works in the UK, may not work in the USA and vice versa. Let us know your thoughts, have
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Edelman will be live streaming a discussion the morning after the budget announcement, between Edelman’s Director of Strategy and former FT journalist, Stefan Stern, and Jim O’Neill, Economist and Chairman of Goldman Sachs Asset Management
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Edelman Editions is the UK’s digital publishing platform for the latest intelligence and Edelman thinking on the issues of the day. It brings together Edelman’s finest minds with a range of expert commentators.
