Special feature from Tristan Hills-Bos, Edelman Abu Dhabi: The adventures of Robby Corrado & Tristan Hills-Bos. Like Don Quixote, we left for Barcelona to reignite the chivalric ideal, whilst eat as much tapas our appetites could stomach, dance as much salsa our feet could bear, and pick up an award that we think had something to do with us approaching PR in the right way within the Middle East… - – After 15months of managing PR activity across the Middle East, I’d be lying if I claimed this to be the most arduous task set by
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Recently the PR industry has come under scrutiny in relation to the prevalence of voluntary work experience and unpaid internships. Companies who participate in this practice often argue that paying interns is not commercially viable and that the offer of experience in the industry is much more important than monetary reward. Instead of emphasising the value that work experience provides interns, we need to recognise the value that interns bring to a company. Edelman views internships as a partnership between our team and those that are starting out in their PR careers. We demonstrate this
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On 22nd January Edelman launched its 13th Trust Barometer analysing levels of trust around the world. When I think about trust, I think about whether I’d believe that someone could and would do what they promised – someone you rely on especially in a time of crisis. As was pointed out by Professor Sarah Churchwell on the panel at the event – and indeed my previous lecturer at university – too much emphasis (and often blame) goes on groups such as ‘business,’ ‘the market’ and ‘the government’ when actually it is the individual that people
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Edelman’s 2013 Trust Barometer launched on Tuesday 22nd January on the eve of the World Economic Forum in Davos. Now in its thirteenth year, the Barometer explores rising and falling levels of trust across twenty-six markets, and 35,000 people; considering different industry sectors; as well as the impact and perception of government, business, media and society. To download the UK & Global press releases and UK & Global data decks from the 2013 Trust Barometer, please check the links at the bottom of the page Highlights from the Edelman Trust Barometer 2013 We were joined
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2012 was quite a year for Edelman. Kicking off with the largest and most successful Edelman Trust Barometer launch to date in January 2012 followed by a summer of celebration with the Queen’s Jubilee and of course, the spectacular London 2012 Olympic games, Edelman Editions was definitely not short of conversation. 2012 was also a year of celebration for Edelman with its 60th anniversary and the 25th anniversary of JCPR, Edelman London’s consumer arm. With some great milestones achieved and cornerstone Edelman IP re-invented, this post looks back over the most successful articles from
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On the 4th December Edelman hosted its fifth annual Crystal Ball Breakfast. Our esteemed panel making predictions for 2013, included: John Micklethwait, editor-in-chief, The Economist, frequent broadcaster and one of the world’s foremost authorities on globalization. He was joined by Dame Liz Forgan, the first female chair of the Arts Council, former BBC broadcaster and editor of the Guardian’s women’s pages, now chair of the Scott Trust;Sir Roger Carr, president of the CBI, chairman of Centrica plc, deputy chairman and senior independent director of the Court of the Bank of England; and, Ken Livingstone, former
Read More »Owen Jones’ recent special report in the Independent ‘We’re not feral youths. We are fighting to be heard’ looks at the impact the riots have had one year on. Not the impact on the communities or the victims of vandalism, but on a generation that is now fighting harder than ever to be heard above the stereotyped view. A view that unfortunately came to be reinforced en-mass following the violence last summer. In little more than a week, the rioting across London, Birmingham, Nottingham, Liverpool and Manchester eroded relationships of trust and respect that had
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Director of Employee Engagement, Nick Howard wrote an article around Edelman’s Trust Barometer for the July edition of Melcrum’s Strategic Communication Management (subscribers only). Have a look at the Slideshare below or download the PDF and tell us what you think: Nick Howard: Building Trust in Leadership from Edelman_UK Nick appeared on Edelman Editions’ podcast recently to discuss Employee Engagement, have a listen to his insights. Downloads Building Trust in Leadership 536kb Nick Howard, Director of Employee Engagement, Edelman Nick is a communications professional with over 15 years experience advising business leaders of blue chip
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Sometimes it may be employees aren’t happy with their employer. Following this year’s Edelman Trust Barometer which found that employees are more of a trusted source of information, even more so than a CEO. How do you empower your employees so that they become ambassadors for your company
Read More »Jim Skinner has announced that after nearly a decade running the mighty McDonalds empire he is stepping down with COO Don Thompson set to replace him. With the business and much of its recent success being attributed to his steady and focussed leadership the sense of anticipation about what this change might do is palpable. Despite the reputation of a business being increasingly democratised through others (with employees and customers seeing increasing levels of influence), the long-serving CEO still plays a pretty distinct role in defining a business’s corporate personality. Here I have categorised a
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