With energy expected to feature prominently at Davos this month, what are the opportunities for investment in low carbon innovation in 2013? For some energy investors, the second dash for gas represents a good enough reason to kick clean technologies into the long grass and to return to a short term approach to energy generation. However, although the lower price of natural gas makes it harder for renewables to compete on cost, the long term expense of pushing the problem of climate change into the next decade is far higher. Research by investment consultants Mercer,
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On 22nd January Edelman launched its 13th Trust Barometer analysing levels of trust around the world. When I think about trust, I think about whether I’d believe that someone could and would do what they promised – someone you rely on especially in a time of crisis. As was pointed out by Professor Sarah Churchwell on the panel at the event – and indeed my previous lecturer at university – too much emphasis (and often blame) goes on groups such as ‘business,’ ‘the market’ and ‘the government’ when actually it is the individual that people
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On 15 January Facebook announced its new Graph Search addressing what is potentially a hugely lucrative market. Where previously you would have posted a question on your Wall, you can now search across people, photos, places and interests within Facebook using structured queries. For example, if traveling abroad you can use the tool to find out what friends or friends of friends you might have in the city. If you’re looking for a new job, you might use the functionality to check if any of your friends know anyone who works at your preferred company
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2012 was quite a year for Edelman. Kicking off with the largest and most successful Edelman Trust Barometer launch to date in January 2012 followed by a summer of celebration with the Queen’s Jubilee and of course, the spectacular London 2012 Olympic games, Edelman Editions was definitely not short of conversation. 2012 was also a year of celebration for Edelman with its 60th anniversary and the 25th anniversary of JCPR, Edelman London’s consumer arm. With some great milestones achieved and cornerstone Edelman IP re-invented, this post looks back over the most successful articles from
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Significant advancements have been made in Formula 1 (F1) over the last few decades which can largely be attributed to considerable developments in engineering and technology, particularly the role big data now plays in providing competitor insights and advantage to racing teams. Data analysis, or telemetry, as it is called in the automotive sector, started to appear in F1 cars in the early 1990s, providing racing teams with live data streamed directly from sensors on the car to computers on the pit wall. High value on data Teams now earmark around 5% of their annual
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One of the core messages that came out of Edelman’s fifth annual Crystal Ball Breakfast this week was that engineering needs to glam up a bit. But what about technology and where does it fit in 2013? The stellar panel included John Micklethwait, editor-in-chief, The Economist; Dame Liz Forgan, the first female chair of the Arts Council, former BBC broadcaster and editor of the Guardian’s women’s pages – and a big advocate for bringing glamour back into engineering; Sir Roger Carr, president of the CBI; and, Ken Livingstone, former Mayor of London. It was a
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As more of our daily lives go online and the data we share is used in new and innovative ways, privacy and security have become important trust and reputation issues. This week on Edelman Editions Matt Hurst, managing director of our technology practice meets with Jonathan Hargreaves, head of technology, EMEA and Larry Ponemon, chairman and founder of the Ponemon Institute to discuss the increasing data security and privacy risks businesses and organisations are open to. Businesses are now expected to be transparent in the way in which information is protected and managed to avoid
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Paul McEntee hosts this week's Edelman Editions with one of the authors of the latest report, Lauren Lake, and Anna Stewart from our Digital practice to explain exactly what it is, what differentiates a trend from a fad, and most importantly how it can help you
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In today’s world, the growing need for insight and perspective from plugged-in individuals across the world, in real-time, is an imperative; not only is it crucial to ensuring we become better communicators, decided strategic thinkers and more inspired human beings who always remain relevant and at the fore, it’s fun to see what the world is up to!
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Managing Director of Digital for Edelman in EMEA, Marshall Manson takes a look back at this year's South By Southwest Interactive Festival in Austin, Texas. Marshall reveals what insights stood out the most, what apps stood out, and what new platform was everyone talking about
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Edelman Editions is the UK’s digital publishing platform for the latest intelligence and Edelman thinking on the issues of the day. It brings together Edelman’s finest minds with a range of expert commentators.
