-
on Feb 21, 13 •
in Digital, new, Technology •
with No Comments
So what is it? Twitter Vine is a new free mobile app, currently only available on the iPhone and iPod touch, that lets you share six second looping videos. It has the sound switched off by default. Its brevity likened to the limited number of characters allowed on Twitter. The standalone app draws on Foursquare providing the ability to add locations to clips which are then posted to Twitter and/or Facebook. Twitter in fact acquired Vine in October 2012, before the start up had even launched its own app. Why the big deal? Because of
Read More »
-
on Jan 21, 13 •
in new, Technology •
with No Comments
On 15 January Facebook announced its new Graph Search addressing what is potentially a hugely lucrative market. Where previously you would have posted a question on your Wall, you can now search across people, photos, places and interests within Facebook using structured queries. For example, if traveling abroad you can use the tool to find out what friends or friends of friends you might have in the city. If you’re looking for a new job, you might use the functionality to check if any of your friends know anyone who works at your preferred company
Read More »
-
on Sep 12, 12 •
in Corporate and Financial, Digital, Technology •
with 1 Comment
This week on Edelman Editions, Edelman’s digital team sit down to talk about the big change in how brands are managing their digital presence. The discussion, lead by, Philip Trippenbach, Account Director, Edelman and joined by Robin Hamman, Director of Digital, Edelman; Jethro Grassie, Technical Director, Edelman; and Ben Forsaith, Senior Solution Architect, Adobe, delves into how brands should no longer consider social media, owned media and search as separate entities. The group discuss the solutions and opportunities available to brands and organisations to better manage their digital presence and how to pull these three
Read More »
-
on Aug 17, 12 •
in Corporate and Financial •
with No Comments
As I sat in on Sunday night, engrossed in the closing ceremony, one thing that struck me as I watched the 11,000 athletes enter the Olympic stadium, was the sheer number of people with phones and ipads, uploading images to Facebook and Twitter in real-time as they walked in proudly brandishing their medals to the second rendition of Elbow’s One Day Like This. We are increasingly social beings. Facebook boasts more than 900 million monthly active users while the Twittersphere has a growing community of 140 million worldwide. As an incredible Games draws to a
Read More »
-
on Jul 31, 12 •
in Corporate and Financial •
with No Comments
We have had the absolute pleasure to be working on a project supported by the Mayor of London that revealed itself to the world yesterday morning. Trafalgar Square’s most famous resident, Admiral Lord Nelson, is currently adorned with a new hat for the first time in 200 years. The early start and early morning rooftop clambering was all worth it to capture shots of the great man resplendent in his new hat in the morning sun. If you happen to be in the area over the next couple of days do look up and you
Read More »
-
on Jul 27, 12 •
in Consumer, Digital •
with No Comments
Paul McEntee hosts this week's Edelman Editions with one of the authors of the latest report, Lauren Lake, and Anna Stewart from our Digital practice to explain exactly what it is, what differentiates a trend from a fad, and most importantly how it can help you
Read More »
-
on Jul 23, 12 •
in Corporate and Financial •
with No Comments
How many of you scroll through your news feeds on Facebook and only stop to look at the posts with pictures? If you find you fit into this category, you are not alone – people are becoming increasingly engaged with images rather than text. As we increasingly consume more and more information from social channels, many of us are craving this information in a quick and instantly understandable format – the picture is perfect. Imagery is also a universal language, helping people to communicate with others across borders with language and cultural differences. This, of
Read More »
-
on Jul 11, 12 •
in Consumer •
with 1 Comment
In today’s world, the growing need for insight and perspective from plugged-in individuals across the world, in real-time, is an imperative; not only is it crucial to ensuring we become better communicators, decided strategic thinkers and more inspired human beings who always remain relevant and at the fore, it’s fun to see what the world is up to!
Read More »
-
on Jul 9, 12 •
in Social media, Technology •
with No Comments
A process cannot be understood by stopping it. Understanding must move with the flow of the process, must join it and flow with it. ..and yet the above quote from Frank Herbert is exactly what many people ignore when trying to understand who is influential on any given topic. Conversations are not fixed points in time but are dynamic and agile with different participants contributing throughout. Why This is Important? If people are trying to influence a conversation to ensure their message resonates throughout their target audience it is essential that they target the
Read More »
-
on Jun 25, 12 •
in Corporate and Financial •
with No Comments
China has over 513 million internet users. That’s more internet users in one country than the entire population of South America! However, what you can just see from this second photograph is that most of the locals (still in full Naxi attire – the traditional clothing of the local indigenous culture) have mobile phones that connect to the internet. We all know by now that China has blazed a trail of industrialisation over the last few years, rising on the global scene as the fierce dragon of the East. However, not only has it conquered
Read More »
