Andrew Sissons from The Big Innovation Centre, and Edelman's Nick Barron join Stefan Stern in this lively debate, which asks what can be done to stimulate economic growth
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Sometimes it may be employees aren’t happy with their employer. Following this year’s Edelman Trust Barometer which found that employees are more of a trusted source of information, even more so than a CEO. How do you empower your employees so that they become ambassadors for your company
Read More »At a time when brand differentiation is a more important and effective marketing strategy than ever before, we’re seeing many brands revert back to tried and tested techniques that play on nostalgic sentiment and develop new personas in order to reassert their dominance in an extremely crowded marketplace. But does brand rejuvenation always have a positive impact and add value? And is it a risk worth taking, especially in an economic downturn? March 2009 saw the comeback of Britain’s own (although less racy) answer to Jessica Rabbit. Cadbury brought back its alluring ‘Caramel Bunny’, a
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