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on Jul 27, 12 •
in Consumer, Digital •
with No Comments
Paul McEntee hosts this week's Edelman Editions with one of the authors of the latest report, Lauren Lake, and Anna Stewart from our Digital practice to explain exactly what it is, what differentiates a trend from a fad, and most importantly how it can help you
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on Aug 27, 10 •
in Business, Content, Engagement, Social media, Technology, Twitter •
with No Comments
Today we thought we’d celebrate the wonder that is Paper.li by adding it to the hallowed Gun Cabinet archive. In case you’re unfamiliar with it – Paper.li is a wonderful tool that basically allows you to create a daily newspaper from #tags and Twitter names. In their own words: paper.li organizes links shared on Twitter into an easy to read newspaper-style format. Newspapers can be created for any Twitter user, list or #tag. A great way to stay on top of all that is shared by the people you follow – even if you are
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on Apr 20, 10 •
in Brand, Consumer, Content, Design, Digital, Entertainment, facebook, Influence, Ownership, Poularity, Social media, Technology, Trust •
with No Comments
Technology story of the decade? Possibly. Apple software engineer Gray Powell has certainly booked himself a place in geek folklore as the person who got p**sed and left a prototype new iPhone on a bar stool in California. Had he have done the same thing in say Dudley or Walsall, he’d probably have gotten an email by the time he was home offering him his phone back for £500. Alas and alack, losing it in a bar full of technologically-curious drinkers meant that it was soon in the hands of top technology news website Gizmodo,
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on Jan 7, 10 •
in Technology, Uncategorized •
with 6 Comments
Here’s a PR joke: What’s worse than calling a journalist to check they received a press release? Calling a journalist and offering a marketing director as a spokesperson. For some reason, the idea that a spokesperson has under their remit, control over messaging and how it’s delivered elicits a Pavlovian response from journalists, almost always in the negative. Marketing is a dirty word – unless we’re talking about the marketing press, obviously. But should this PR axiom remain unchallenged? Is it time to re-appreciate the value that a marketing spokesperson can bring to the table
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