Posts Tagged ‘luxury’

  • What is The Quarterly?

    on Jul 27, 12 • in Consumer, Digital • with No Comments

    What is The Quarterly?

    Paul McEntee hosts this week's Edelman Editions with one of the authors of the latest report, Lauren Lake, and Anna Stewart from our Digital practice to explain exactly what it is, what differentiates a trend from a fad, and most importantly how it can help you

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  • THE QUARTERLY – Issue #02

    on Jul 11, 12 • in Consumer • with 1 Comment

    THE QUARTERLY – Issue #02

    In today’s world, the growing need for insight and perspective from plugged-in individuals across the world, in real-time, is an imperative; not only is it crucial to ensuring we become better communicators, decided strategic thinkers and more inspired human beings who always remain relevant and at the fore, it’s fun to see what the world is up to!

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  • Beauty Goes Geek

    on Apr 8, 10 • in Brand, Business, Consumer, Design, Engagement, facebook, Fashion, Influence, Media, Ownership, Poularity, Social media, Television, Trust, Twitter, Women • with 1 Comment

    A few weeks ago luxury fashion brand Chanel announced to the world the launch of its ecommerce platform, becoming the latest premium brand to embark on an online sales strategy. In the past, such brands have maintained a niche business model built around ‘exclusivity’ and an ‘aspirational lifestyle’ that was intended to be unattainable by the masses. Like season sales, online shopping was, and is still, very much perceived to have the ability to devalue brands. In an industry where exclusivity means everything, broadening accessibility is usually something to be avoided. We only have to

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