Edelman’s annual study into Entertainment trends is now in its sixth year. The research tracks the impact of social media and new platforms on entertainment audiences in the UK and US, revealing the key issues that entertainment brands and communication professionals should consider when looking to engage audiences with content. This year’s study “Value and Engagement in an Era of Social Entertainment and Second Screens” marks a three year high in how audiences perceive the value of content. The study reveals that the internet’s influence on how entertainment content is consumed and shared continues to
Read More »This week we’ll be letting you in on a few of our company secrets and revealing some of the advice we share with our clients. Joining Richard Sambrook this week are Stefan Stern, and former CNBC Europe Anchor Jo Sheldon, who heads up our Media Communications practice
Read More »Edelman will be live streaming a discussion the morning after the budget announcement, between Edelman’s Director of Strategy and former FT journalist, Stefan Stern, and Jim O’Neill, Economist and Chairman of Goldman Sachs Asset Management
Read More »This year’s survey is bigger than ever before, with 30,000 people being questioned in 25 countries. The Barometer reveals the state of Trust in business and institutions
Read More »[display_podcast] On Thursday, 1st December, Edelman hosted its third annual Crystal Ball event. 2012 promises to be eventful: a US presidential election, continuing crisis in the eurozone, anxiety over a weak economy, and the small matter of the London Olympics and Paralympics. As another year draws to a close, a panel of experts gazed into the crystal ball. Listen to the discussion by pressing the play button above. Our expert panel included: Lord Norman Lamont, former Chancellor of the Exchequer Matthew d’Ancona, Sunday Telegraph and Evening Standard award winning political columnist Reverend Dr Giles Fraser,
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