A recent study has shown taht only 50 Non-execs within the entire FTSE350 have substantive Marketing experience and that marketeers still often rely on hunches and experience to inform their insights and decisions. These two pieces are very much related as marketing, despite its importance, still struggles to compete against other ‘serious’ disciplines like finance, due to a lack of financial understanding and an inability to offer the board tangible, evidence based business analysis, decision-making and proof of impact. This week on Edelman Editions Stephen Cheliotis, head of brand and creative meets with JT, UK managing director, Edelman Berland and Erica
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Between Aniz’s excellent wrap-up, Mary’s summary of key themes, and insightful reflections from Matt and Alex, we have already spilled considerable ink recounting our impressions of this year’s SXSW Interactive. But I thought I would add a few thoughts from a European perspective. Why travel 6,000 miles to SXSW? There are lots of web marketing and social media conferences in Europe. There are lots of developers’ garages, meet-ups, and creative sessions. And many are great. But none that I’ve experienced is as complete or diverse as SXSW. Developers, new start-ups, creative minds, investors, and industry
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South by SouthWest (SXSW), the burgeoning interactive festival which takes place each year in Austin, Texas, comes to an end tomorrow. This is the creative technology festival which gave birth to Twitter and Foursquare, amongst others. Marketers, programmers, entrepreneurs and venture capitalists from across the globe descend on it each year to network, find the next big thing, promote their products and swap ideas. Unlike other ‘technology festivals’ such as CES and Mobile World Congress, SXSW has long been about the business of selling ideas rather than devices – the emotional benefits of technology rather
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It was a record-breaking year for Mobile World Congress 2013 with over 70,000 attendees passing through the door of the events new home in Fira Gran Via in Barcelona. One of the biggest stories of this year’s congress was the announcement that 17 different operators had signed up to support Mozilla new smartphone operating system, Firefox OS. The OS, an open sourced web based platform is designed specifically for use in developing markets with the aim of simplifying and democratising smartphone ownership. During the operator sessions, we heard some strong rhetoric from the likes of
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As part of our MWC feature on Edelman Editions, Phil Hakim, senior account manager, mobile meets with Renate Nyborg, director, mobile, at Mobile World Congress to talk about her highlights from the conference so far. Renate references the ebook “Lifestyle of Mobility” which is about the future of mobile and its important to our connected lives. She also talks about the Mobile World Festival, Barcelona which aims to highlight how mobility plays into culture, bringing mobile direct to the consumer
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Phillip Trippenbach, account director, digital and Phil Hakim, senior account manager, mobile reporting live on the ground from MWC 2013 in Barcelona talk about their initial impressions of the congress this year. Highlights include the emergence of the “fablet”, the shift from solely mobile phones to tablets and connected cities. The congress has now moved from discussing mobile as a technology to how mobile now enables us and assists with mobility
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Mobile World Congress (MWC), a massive mobile industry event, is taking place in Barcelona this week. Held in a new venue stretching 1.2km from end to end this year, the event attracts around 70,000 participants for a wide variety of presentations and demonstrations including industry keynotes, product launches, and partnership announcements. As the congress unfolds Edelman will be reporting on content highlights, most influential twitter users and the key buzz words coming from Mobile World Congress this year. Wednesday, 27th Top 5 pieces of MWC related content that has been RT & shared 1.CNET –
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This week on Edelman Editions, the Edelman Technology, Digital and Mobile teams will be reporting live from Mobile World Congress in Barcelona. In the video above, Renate Nyborg, director, Mobile; Phillip Trippenbach, account director, Digital; Phil Hakim, senior account manager, Mobile; and, George Leney, account manager, Technology talk about the wishes and expectations from Mobile World Congress this year
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So what is it? Twitter Vine is a new free mobile app, currently only available on the iPhone and iPod touch, that lets you share six second looping videos. It has the sound switched off by default. Its brevity likened to the limited number of characters allowed on Twitter. The standalone app draws on Foursquare providing the ability to add locations to clips which are then posted to Twitter and/or Facebook. Twitter in fact acquired Vine in October 2012, before the start up had even launched its own app. Why the big deal? Because of
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2012 was quite a year for Edelman. Kicking off with the largest and most successful Edelman Trust Barometer launch to date in January 2012 followed by a summer of celebration with the Queen’s Jubilee and of course, the spectacular London 2012 Olympic games, Edelman Editions was definitely not short of conversation. 2012 was also a year of celebration for Edelman with its 60th anniversary and the 25th anniversary of JCPR, Edelman London’s consumer arm. With some great milestones achieved and cornerstone Edelman IP re-invented, this post looks back over the most successful articles from
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Edelman Editions is the UK’s digital publishing platform for the latest intelligence and Edelman thinking on the issues of the day. It brings together Edelman’s finest minds with a range of expert commentators.
