South by SouthWest (SXSW), the burgeoning interactive festival which takes place each year in Austin, Texas, comes to an end tomorrow. This is the creative technology festival which gave birth to Twitter and Foursquare, amongst others. Marketers, programmers, entrepreneurs and venture capitalists from across the globe descend on it each year to network, find the next big thing, promote their products and swap ideas. Unlike other ‘technology festivals’ such as CES and Mobile World Congress, SXSW has long been about the business of selling ideas rather than devices – the emotional benefits of technology rather
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Justin Bieber may have some smooth moves on the dance floor, but he’s been tripping up since arriving in the UK about a week ago. The Biebs came to town for his much-anticipated gig at the O2 (more on that later), but first decided to celebrate his 19th birthday at club Cirque du Soir. SOMETHING went down at the club, because he promptly tweeted an ambiguous “worst birthday” to his 35 million fans. The post was in reference to, depending on who you ask, his ‘underage friends being turned away from the club’ or ‘paparazzi being
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In 1952, Derek Bentley was charged with the murder of police officer, Sidney Miles. The shot that killed Miles was actually fired by Bentley’s friend and burglary accomplice, Christopher Craig, but Bentley was convicted for allegedly giving Craig the instruction to fire. “Let him have it, Chris.” Shoot him. That’s what he said. Or did he? Was he, as the jury found, giving his friend the instruction to fire? Or was he, in fact, encouraging him to follow Miles’ request that he hand over the weapon? “Let him have it, Chris.” Give him the gun
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The fashion hurricane that is London Fashion Week has just swept through London and is now on route to Paris to showcase more of what we’ll all be wearing this Autumn/Winter season. But the focus isn’t just on the models. With more bloggers sitting front row alongside seasoned fashion journalists and celebrities, this past London Fashion Week was all about the fashion blogger and how brands can engage with the new media darlings. This was highlighted in the second appearance of ‘The Apartment’. Launched by Fashion bloggerAbimarvel for London Fashion Week last September, the idea behind The
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In 2012 Gangnam style exemplified the power of social media. This heady mix of music, dance and the downright bizarre was quickly picked up by a wave of online communities and rode its way into the forefront of global popular culture, leaving a trail of parody and video content in its wake. As the tide of Gangnam ebb’s away, a new beast is lurking in the deep, enter “the Harlem Shake”.The formula is simple (and familiar), music (courtesy of Baauer), dance (of course ridiculous) and a touch of the unexpected. The catalyst, Harlem Shake v1 was posted
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Edelman’s 2013 Trust Barometer launched on Tuesday 22nd January on the eve of the World Economic Forum in Davos. Now in its thirteenth year, the Barometer explores rising and falling levels of trust across twenty-six markets, and 35,000 people; considering different industry sectors; as well as the impact and perception of government, business, media and society. To download the UK & Global press releases and UK & Global data decks from the 2013 Trust Barometer, please check the links at the bottom of the page Highlights from the Edelman Trust Barometer 2013 We were joined
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Rory McIlroy is the latest superstar from the world of sport to join the Nike roster after signing a five-year deal that will see the 23 year-old PGA Number One earn as much as $125 million (£78 million). The move represents a significant focus for the brand to corner more of the golfing market, with a particular focus on clubs and equipment. Prior to Nike signing Tiger Woods their market share across golf equipment was just 1%, however this rose to 15% in five years following Tiger’s success on courses all over the world. Rory
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2012 was quite a year for Edelman. Kicking off with the largest and most successful Edelman Trust Barometer launch to date in January 2012 followed by a summer of celebration with the Queen’s Jubilee and of course, the spectacular London 2012 Olympic games, Edelman Editions was definitely not short of conversation. 2012 was also a year of celebration for Edelman with its 60th anniversary and the 25th anniversary of JCPR, Edelman London’s consumer arm. With some great milestones achieved and cornerstone Edelman IP re-invented, this post looks back over the most successful articles from
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8095®, or “eighty ninety-five” is a global benchmark study on how Millennials connect with brands, make purchasing decisions and share their opinions on products and companies with family, friends and extended networks. The study, first conducted in 2010 and updated in 2012, focused on people born between 1980 and 1995. The implications uncovered for marketers are startling – the influencer landscape favors people over brands, values are driven by world events and one in three won’t make a purchase if their friends don’t approve it. As digital media continues to evolve and amend chunks of Millennials’
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Andrew Sissons from The Big Innovation Centre, and Edelman's Nick Barron join Stefan Stern in this lively debate, which asks what can be done to stimulate economic growth
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Edelman Editions is the UK’s digital publishing platform for the latest intelligence and Edelman thinking on the issues of the day. It brings together Edelman’s finest minds with a range of expert commentators.
