Same but different – brand marketing in the UK & the USA

on Mar 30, 12 • in Consumer, Corporate and Financial • with 1 Comment

This week on Edelman Editions Stefan Stern, Director of Strategy and Allyson Stewart-Allen, Head of International Marketing Partners and author of the best-selling book, Working with Americans discuss the hurdles that companies may meet whilst marketing a brand in the UK & USA. Following the success of the British boy-band One Direction in the USA last week, Allyson explains what has made them more successful than other British bands state-side and how brands must recognise what works in the UK, may not work in the USA and vice versa. Let us know your thoughts, have