Yahoo! CEO Scott Thompson recently stepped down amid accusations that he included a fake computer science degree on his CV. So what’s the difference between a little embellishment on your CV, and something a bit more serious that could lose you your dream job or even breaking the law?

This week on Edelman Editions Richard Sambrook is joined by Stefan Stern, Edelman’s Director of Strategy whom also recently wrote an article on this topic, Wilson Wong, Senior Researcher/ Joint Lead, People Effectiveness Group at The Work Foundation, and John Purkiss, headhunter and co-author of How to be Headhunted, and Brand You to discuss CV embellishment.

We are keen to hear your thoughts on this topic; have you ever lied on your CV and gotten away with it? Or are you completely honest? Please feel free to comment directly on the track above, or in our comments field below.

You can download this podcast, follow us on Soundcloud, or subscribe to us directly in iTunes by clicking here.

Podcast participants:

	Chair: Richard Sambrook, Global Vice Chairman and Chief Content Officer, Edelman Richard is Global Vice Chairman and Chief Content Officer for Edelman where he takes a strategic lead on developing media content for clients and heads the crisis and issues practice. Previously he was a 30 year veteran of BBC News where most recently he was Director of Global News, responsible for radio TV and digital services for 230 million people each week.
	Chair: Stefan Stern, Director of Strategy, Edelman Stefan has been writing and commenting on business and management for the past two decades. He wrote the Financial Times’s management column for over four years before joining Edelman in August 2010 as its new Director of Strategy. In October he was appointed Visiting Professor in management practice at the Cass business school.
	Wilson wong, Senior Researcher/ Joint Lead People Effectiveness Group at The Work Foundation Wilson is the principal researcher on and joint-lead for the People Effectiveness team, comprising research tracks in health and well-being, leadership and people management. His research focus is on the Future of HR programme and he is currently developing the next phase on Inter-generational HR. At TWF, he established the Employee Voice Group as the primary staff consultation mechanism. He also chairs the expert challenge group comprising academic experts and people management practitioners, who have the role of critically reviewing the outputs to ensure integrity/quality of the research (both process and content), adherence to ethics and industry application. He also has responsibilities for identifying training and development for researchers in the organisation. In addition to his academic links, he is also an expert facilitator and has worked with senior teams in private, public and third-sector organisations on their strategic thinking and planning processes.
	John Purkiss, headhunter and co-author of How to be Headhunted, Ken Purkiss – 50 Photos and Brand You. John studied economics at Cambridge University and has an MBA from INSEAD, where he was awarded the Henry Ford II Prize. He began his career in banking and management consultancy, and has been an advisor to several high-growth companies. John was a partner with Heidrick & Struggles and now runs the board practice at Veni Partners, recruiting chief executives, finance directors, chair(wo)men and non-executive directors.

Recently, Edelman’s Stefan Stern attended the International Council Conference 2012 at the Paley Centre for Media where leaders in the media industry gathered to discuss “News at the Speed of Life: A Global Conversation on the Reinvention of Journalism.”

The resounding question that came from the conference was “What does the future hold for journalism?”. Stefan spoke to leading voices in the field to hear their insights: Shafqat Islam CEO of Newscred, former Director General of Al Jazeera, and now Head of SharkForum Wadah Khanfar; The Guardian’s Kath Viner and BBC’s Head of News Helen Boaden.

We are keen to hear your thoughts on the topic, whose voices are more trusted; traditional journalists or bloggers and tweeters? How can journalism survive in its current business model? So please feel free to comment directly on the track above, or in our comments field below.

You can download this podcast, follow us on Soundcloud, or subscribe to us directly in iTunes by clicking here.

Stefan Stern, Director of Strategy, Edelman Stefan has been writing and commenting on business and management for the past two decades. He wrote the Financial Times’s management column for over four years before joining Edelman in August 2010 as its new Director of Strategy. In October he was appointed Visiting Professor in management practice at the Cass business school.

Edelman’s Public Affairs team offers their on-the-day analysis of the Queen’s Speech, outlining the main announcements and their context.

You can download Edelman’s analysis of the Queen’s Speech by downloading the document below

Dominic Pendry discusses the implications of the Queen’s Speech for the Property and Infrastructure industry.

Jessica Lennard discusses the implications of the Queen’s Speech for Energy & Transport.

Anthony Marlowe discusses the implications of the Queen’s Speech for the Retail & FMCG economies.

Edelman’s Public Affairs Queen’s Speech Representatives:

	Dominic Pendry, Director, Edelman Dominic is a director in Edelman’s public affairs team. He provides strategic oversight for a number of corporate clients, specializing in the infrastructure, property and digital sectors. Dominic has had a successful career in political and media campaigning for over ten years, working for political parties, corporations and trade associations. Most recently, he was Network Rail’s Head of Communications for Property.
	Jessica Lennard, Account Director, Edelman Jessica is an account director in Edelman’s public affairs team. Previously a capital markets solicitor with City firm Linklaters LLP, Jessica entered politics in 2008 working on energy policy and communications on the staff of Greg Barker MP. She was a member of the Shadow Energy and Climate Change team and managed the Conservative Party’s highly successful ‘Climate Campaign’ out of Conservative Campaign Headquarters.
	Anthony Marlowe, Account Director, Edelman Anthony joined Edelman in January 2008. He previously worked as a policy advisor in Parliament for Justine Greening MP, the then Shadow Economic Secretary and current Shadow Minister for London and Vice-Chair of the Conservative Party. While working for the Shadow Economic Secretary, Anthony worked with senior figures from a number of transport and environmental organisations.  Anthony also acted as a policy advisor to the Shadow Treasury, most notably on developing potential forms of innovative environmental taxation.

Podcast Participants:

	Chair: Stefan Stern, Director of Strategy, Edelman Stefan has been writing and commenting on business and management for the past two decades. He wrote the Financial Times’s management column for over four years before joining Edelman in August 2010 as its new Director of Strategy. In October he was appointed Visiting Professor in management practice at the Cass business school.
	Shane Greer, Executive Editor, Total Politics Shane is the executive editor of Total Politics magazine, chief executive of Biteback Media and president of Political World Communications, LLC. He appears regularly on television and radio, including Sky News, BBC News, Daily Politics, BBC Breakfast, BBC World Service, Channel 4 News, and BBC Radio. He is a paper reviewer for both Sky News and the BBC and has a weekly review segment on the Stephen Nolan Show on Radio 5.
	Peter Bellini, Account Director, Edelman Peter is an Account Director in the Public Affairs team across property, energy and infrastructure. Peter joined Edelman from Conservative Campaign HQ where he was a Campaign Director for London. He worked for 5 years on election campaigns, delivering success, at all levels including on London Mayor Boris Johnson’s 2008 campaign.
	Christine Quigley, Account Manager, Edelman Christine joined Edelman in August 2011, coming from the public affairs team at national charity Age UK, where she worked on a range of issues from fuel poverty to pensions. Previously she worked in the Department for the Environment, Food and Rural Affairs and for an east London community-based charity. She is an active member of the Labour Party and is standing for Labour as a Londonwide candidate in the London Assembly elections.

Edelman Public Affairs London Mayoral Election Representatives:

	Chris Rumfitt, Managing Director of Public Affairs, Edelman Chris is Managing Director of Edelman’s UK Public Affairs practice and specialises in complex issues management challenges in sectors including energy, transport, property, construction and infrastructure.
	Dominic Pendry, Director, Edelman Dominic is a director in Edelman’s public affairs team. He provides strategic oversight for a number of corporate clients, specializing in the infrastructure, property and digital sectors. Dominic has had a successful career in political and media campaigning for over ten years, working for political parties, corporations and trade associations. Most recently, he was Network Rail’s Head of Communications for Property.
	Sarah Richardson, Director, Edelman Sarah joined Edelman’s Public Affairs Practice in December 2009 after a career combining politics with journalism. She continues to write for the Evening Standard on education and the public sector and to serve as a Westminster City Councillor where she was a Cabinet Member for five years. Sarah was a Conservative Parliamentary candidate at the 2005 UK General Election and stood for the European Parliament in 2004 and 2009.

Last week we let you in on some very helpful advice that we share with our clients when it comes to speaking to media. As well as sucessfully engaging with the media, employers must succesfully engage with their employees too. This year’s Edelman Trust Barometer found that employees are a more trusted source of information, than a CEO.

Stefan Stern questions David MacLeod, Leader of UK Government’s task force on employee engagement, and Nick Howard, Edelman’s Director of Employee Engagement, how they empower employees to become company ambassadors.

We’d love to hear your thoughts, please comment directly on the track above, or in our comments field below.

If you would like to know more about the topics covered please contact any of the speakers below.

You can download this podcast, follow us on Soundcloud, or subscribe to us directly in iTunes by clicking here.

Podcast participants:

	Stefan Stern, Director of Strategy, Edelman Stefan has been writing and commenting on business and management for the past two decades. He wrote the Financial Times’s management column for over four years before joining Edelman in August 2010 as its new Director of Strategy. In October he was appointed Visiting Professor in management practice at the Cass business school.
	Nick Howard, Director of Employee Engagement, Edelman Nick is a communications professional with over 15 years experience advising business leaders of blue chip companies across Europe, as well as in North America and UAE. Before joining Edelman he was Retail Communication Director for Lloyds Banking Group, where he led the successful communication of Europe’s biggest financial services integration – Lloyds TSB and HBOS. Nick was also responsible for communicating several other major business issues including product withdrawals, employee redundancies and the bank’s new business strategy.
	David McLeod, Leader of UK Government’s task force on employee engagement David MacLeod was commissioned by the Department for Business (BIS) to take an in-depth look at employee engagement and to report on its potential benefits for organisations and employees. This lead to the report Engaging for Success: enhancing performance through employee engagement. MacLeod’s current portfolio includes the role of non-executive director of the Ministry of Justice, and Department for International Development. He is a visiting professor of the Cass Business School.His early career was spent in the chemical industry. Between 2004-07 he was senior adviser on change and performance at the Cabinet Office. He holds fellowships of the Sunningdale Institute, the Royal Society of Arts and the Institute of Marketing, and is coach to a limited number of chief executives, permanent secretaries and their boards.He is also an associate of the Institute for Government. Earlier in his career he was Head of Marketing for the Dulux brand before going on to be Managing Director of a European Business and then CEO of Uniqema, a Global ICI business. He also spent a year and a half working in the Cabinet office. He has co-authored a book called The Extra Mile on the theme of how to engage your people to win and is co-author of the MacLeod Report to Government called Engaging for Success.

This week we’ll be letting you in on a few of our company secrets and revealing some of the advice we share with our clients. Joining Richard Sambrook this week are Stefan Stern, and former CNBC Europe Anchor Jo Sheldon, who heads up our Media Communications practice.

Following our recent discussion of the petrol crisis and Francis Maude’s jerrycan gaffe. Jo and Stefan share some of Edelman’s insight on how to avoid embarrasing (and sometimes costly) mistakes when communicating with the media.

We’d love to hear your thoughts, comment directly on the track above, or in our comments field below.

If you would like to know more about the topics covered please contact any of the speakers below.

You can download this podcast, follow us on Soundcloud, or subscribe to us directly in iTunes by clicking here.

Podcast participants:

	Chair: Richard Sambrook, Global Vice Chairman and Chief Content Officer, Edelman Richard is Global Vice Chairman and Chief Content Officer for Edelman where he takes a strategic lead on developing media content for clients and heads the crisis and issues practice. Previously he was a 30 year veteran of BBC News where most recently he was Director of Global News, responsible for radio TV and digital services for 230 million people each week.
	Stefan Stern, Director of Strategy, Edelman Stefan has been writing and commenting on business and management for the past two decades. He wrote the Financial Times’s management column for over four years before joining Edelman in August 2010 as its new Director of Strategy. In October he was appointed Visiting Professor in management practice at the Cass business school.
	Jo Sheldon, Media Director & MD Corporate and Financial, Edelman Jo is Managing Director in the Corporate and Financial practice and as Media Director of Edelman UK runs the Strategic Media Unit – a team staffed by ex-journalists that runs high impact media campaigns and delivers senior media counsel for a variety of clients and provides media counsel across the agency. With 20 years experience working on national newspapers and television she is an effective communicator with extensive writing, journalistic skills and in depth knowledge the media.

Following last week’s political gaffe that sparked fear of an oncoming petrol crisis, and panic buying reminiscent of the year 2,000. Richard Sambrook hosts a discussion with Stefan Stern, Director of Strategy, Sarah Richardson from Edelman’s Public Affairs team, and Scott Thomson who advises on crisis and issues management.

So how did it all go wrong? Could the coalition government have improved their communications with the media? And when communication errors arise, what methods help to reduce impact?

We’d love to hear your thoughts, how do you think the government should have reacted? Comment directly on the track above, or in our comments field below.

If you would like to know more about the topics covered please contact any of the speakers below.

You can download this podcast, follow us on Soundcloud, or subscribe to us directly in iTunes by clicking here.

Podcast participants:

	Chair: Richard Sambrook, Global Vice Chairman and Chief Content Officer, Edelman Richard is Global Vice Chairman and Chief Content Officer for Edelman where he takes a strategic lead on developing media content for clients and heads the crisis and issues practice. Previously he was a 30 year veteran of BBC News where most recently he was Director of Global News, responsible for radio TV and digital services for 230 million people each week.
	Chair: Stefan Stern, Director of Strategy, Edelman Stefan has been writing and commenting on business and management for the past two decades. He wrote the Financial Times’s management column for over four years before joining Edelman in August 2010 as its new Director of Strategy. In October he was appointed Visiting Professor in management practice at the Cass business school.
	Sarah Richardson, Director, Edelman Sarah joined Edelman’s Public Affairs Practice in December 2009 after a career combining politics with journalism. She continues to write for the Evening Standard on education and the public sector and to serve as a Westminster City Councillor where she was a Cabinet Member for five years. Sarah was a Conservative Parliamentary candidate at the 2005 UK General Election and stood for the European Parliament in 2004 and 2009.
	Scott Thomson, Deputy Managing Director, Edelman Scott is the UK lead and coordinator for Europe of Edelman’s global crisis network. In this role he delivers crisis preparedness and training services and has provided counsel and support to clients on crisis assignments ranging from product recalls in the FMCG, electronics and healthcare sectors, to legal proceedings against commercial, academic and third sector institutions, and labour union disputes in the textiles and manufacturing sectors.

This week on Edelman Editions Stefan Stern, Director of Strategy and Allyson Stewart-Allen, Head of International Marketing Partners and author of the best-selling book, Working with Americans discuss the hurdles that companies may meet whilst marketing a brand in the UK & USA.

Following the success of the British boy-band One Direction in the USA last week, Allyson explains what has made them more successful than other British bands state-side and how brands must recognise what works in the UK, may not work in the USA and vice versa.

Let us know your thoughts, have you had any experiences you’d like to share dealing in different international markets?

If you would like to know how we can help you in engaging international markets, then please get in touch with our Consumer department, who will be more than happy to discuss this topic further.

You can download this podcast, follow us on Soundcloud, or subscribe to us directly in iTunes by clicking here.

Podcast participants:

Chair: Stefan Stern, Director of Strategy, Edelman Stefan has been writing and commenting on business and management for the past two decades. He wrote the Financial Times’s management column for over four years before joining Edelman in August 2010 as its new Director of Strategy. In October he was appointed Visiting Professor in management practice at the Cass business school.

Allyson Stewart-Allen, Head of International Marketing Partners Allyson is an internationally-renowned business guru and media personality whose expertise in the fields of international marketing, US business and inter-cultural working is sought by European and US organisations growing their markets on either side of the Atlantic. Following her employment with blue-chip consulting firms Price Waterhouse, PA Consulting Group and Hay Management Consultants, Allyson now advises executives and boards of directors in the professional services.She is co-author of best-selling book Working with Americans (Prentice Hall), the first-ever business manual exclusively about the US business culture, which helps professionals improve their relationships with and profits from American business partners, bosses and colleagues.

Recorded at the Names Not Numbers conference in Portmeirion, Wales. Richard Sambrook hosted the ‘The Durability of Television’ session with former Managing Director of Universal Studios Networks, Janet Goldsmith, and Producer of many hit US comedies, Caryn Mandabach.

Among many other topics the panellists discuss:
Is traditional TV still under threat from on-demand services?
What is Saturday night TV doing right?
What lessons can the UK learn from the US?
Can traditional TV still capture the youth audience?
How is it affecting the TV advertising model?

If you would like to know more about how television is changing, and how Edelman could help you with your content needs then please comment below or get in touch with Richard and his team directly.

Podcast participants:

Chair: Richard Sambrook, Global Vice Chairman and Chief Content Officer, Edelman Richard is Global Vice Chairman and Chief Content Officer for Edelman where he takes a strategic lead on developing media content for clients and heads the crisis and issues practice. Previously he was a 30 year veteran of BBC News where most recently he was Director of Global News, responsible for radio TV and digital services for 230 million people each week.

Managing Director of Digital for Edelman in EMEA, Marshall Manson takes a look back at this year’s South By Southwest Interactive Festival in Austin, Texas.
Marshall reveals what insights stood out the most, including what apps and new platforms everyone was talking about.

If you have any questions, or would like to discuss these topics further, comment below or get in touch with Marshall and his team directly: Edelman Digital

The Coalition’s austerity drive has helped to keep Britain’s cherished AAA rating intact – so far. But has the Government got the vision to grow the economy?

This year’s Budget statement gave the Chancellor a big opportunity to set out his strategy. Stefan Stern, Director of Strategy, Edelman and Jim O’Neill, Chairman of Asset Management, Goldman Sachs discuss this year’s budget announcement and what implications it has for the UK and the wider world.

Speakers:

Chair: Stefan Stern, Director of Strategy, Edelman Stefan has been writing and commenting on business and management for the past two decades. He wrote the Financial Times’s management column for over four years before joining Edelman in August 2010 as its new Director of Strategy. In October he was appointed Visiting Professor in management practice at the Cass business school.

Jim O’Neill, Chairman of Asset Management, Goldman Sachs Jim is chairman of Goldman Sachs Asset Management (GSAM). As chairman, he is involved in helping guide all aspects of GSAM’s business around the world. Prior to assuming this role in September 2010, Jim was head of Global Economics, Commodities and Strategy Research. He serves on the European Management Committee and the Senior Diversity Council. Jim joined Goldman Sachs in 1995 as a partner, co-head of Global Economics Research and chief currency economist. Jim is also the creator of the acronym BRICs. Together with his colleagues, he has published much research about BRICs, which has become synonymous with the emergence of Brazil, Russia, India and China as the growth opportunities of the future.

Following the release of Edelman’s recent 7-market study, “Privacy & Security: The New Drivers of Brand, Reputation and Action.” Richard Sambrook talks to Ben Boyd, Edelman’s Global Chair of the Corporate practice on the findings. This is followed by a discussion with Jethro Grassie, Technical Director of the Digital practice, and Zoe Laycock, Associate Director, on personal and corporate data security.

Jethro and Zoe discuss the recently passed EU Cookie Law, and the UK’s Data Protection Act and how these have affected businesses, and what we are currently advising our clients. They deliberate who should be responsible for the personal data collected, and what data is actually necessary. With the security enviornment changing so quickly, especially with the growth of mobile internet and apps, what measures should you take to protect yourself?

Edelman’s “Privacy & Security: The New Drivers of Brand, Reputation and Action” reveals a relationship between effective data protection and business success and shows that data security and privacy considerations do impact purchasing decisions. To read more of the study, you can download the Executive Summary, Results and Infographic at the bottom of the page.

Podcast participants:

	Chair: Richard Sambrook, Global Vice Chairman and Chief Content Officer, Edelman Richard is Global Vice Chairman and Chief Content Officer for Edelman where he takes a strategic lead on developing media content for clients and heads the crisis and issues practice. Previously he was a 30 year veteran of BBC News where most recently he was Director of Global News, responsible for radio TV and digital services for 230 million people each week.
	Ben Boyd, Global Chair, Corporate Practice, Edelman Ben works in the New York office and enjoys a range of experience in public relations, issues communications and brand positioning, as well as corporate communications and marketing. Ben directs the global Corporate practice specializing in reputation management, corporate communications and issues management. Ben previously served as assistant to the president, director of communications at the Service Employees International Union (SEIU) and as the director of communications for the Americans for Health Care campaign.
	Jethro Grassie, Technical Director, Digital Practice, Edelman Jethro has been an active and leading software developer for over 15 years. Starting out as a freelance programmer developing desktop and server software targeting Apple Mac, Linux and Windows operating systems, Jethro soon discovered a huge demand for integrated cross-platform solutions. Jethro formed a successful specialist technology company and began branching out further targeting more and more operating systems and devices, such as smartphones and tablets. With the company now acquired by Edelman, Jethro enjoys his position spear-heading the technical and creative teams at Edelman, staying at the forefront of technology and creativity for multi-platform digital solutions. When Jethro gets spare time he contributes code and knowledge to the wxWidgets and PortAudio open source projects.
	Zoe Laycock, Associate Director, Digital Practice, Edelman Zoe has 10 years of experience in the successful delivery of engaging online marketing campaigns, communications, applications and across web, mobile & social channels. As a digital strategist & producer, Zoe has a unique blend of experience cutting across digital marketing and user experience design underpinned by a deep understanding of web technologies. Zoe started out digital life as a web programmer and Xbox games tester in Seattle, Washington. Upon returning to the UK, Zoe went on to diversify into marketing and communications by becoming a corporate web manager followed by a digital marketing director. Zoe has extensive agency and clientside experience in both the public and private sectors. Prior to joining Edelman, Zoe was Digital Media Director at one of the UK’s largest media groups, A&N Media/ DMGT.

This week Richard Sambrook leads a discussion on conflict journalism. Joining him are Vaughan Smith and John Owen, two veterans of the field who know and have experienced the dangers of reporting from war zones.

In this podcast Richard asks whether journalists are trained enough before heading out into the field, whether employers could take more responsibility for the people putting their lives on-the-line, and what happens to a conflict zone when the world’s media has lost interest and moved on.

Podcast participants:

	Chair: Richard Sambrook, Global Vice Chairman and Chief Content Officer, Edelman Richard is Global Vice Chairman and Chief Content Officer for Edelman where he takes a strategic lead on developing media content for clients and heads the crisis and issues practice. Previously he was a 30 year veteran of BBC News where most recently he was Director of Global News, responsible for radio TV and digital services for 230 million people each week.
	Vaughan Smith is an award winning news cameraman who has worked in Bosnia, Iraq, Afghanistan and many other places. He ran the Frontline TV news agency in the 1990s and is the founder of The Frontline Club – a charity suppoting independent journalism and a club for international journalists in London
	John Owen is Professor of International Journalism at City University London and Chairman of the Frontline Club. He was London Bureau Chief of CBC Television News and, more recently, Executive Producer for Al Jazeera programmes from 2010-11. He co-edited International News Reporting: Frontlines and Deadlines(Wiley-Blackwell, 2009). John teaches the International News module for on the International Journalism MA course.

Here’s his video round-up of what stood out, and what key learnings he recommends vendors take away in preparation for next year’s event.

Here’s a link to all the videos from this year’s event in case you missed any of Matt’s front-line reports.

For more information on the Mobile World Congress, click here.

You can also follow Matthew’s Mobile World Congress tweets on Twitter @edelside and by using the #MWC12 hashtag.

Matt first discusses the mobile networks’ marketing strategy within the ecosystem, what opportunities they’re missing, and how agencies could be a solution to their problem.

As a bonus he also managed to snag an interview with the dryly witty tech journalist Monty Munford for his views on this year’s congress.

For more information on the Mobile World Congress, click here.

You can also follow Matthew’s Mobile World Congress tweets on Twitter @edelside and by using the #MWC12 hashtag.

Today Matt catches up with our Director of Digital & Head of Mobile Renate Nyborg for her insights into the opportunities mobile and social media can present for marketers.
She also reveals this year’s biggest buzzterm…

For more information on the Mobile World Congress, click here.

You can also follow Matthew’s Mobile World Congress tweets on Twitter @edelside and by using the #MWC12 hashtag.

In today’s report Matt discusses the use of other, not-so-obvious mobile technologies besides the headline-grabbing latest app and hardware releases.
Calling for more thought be given to CSR (Corporate Social Responsibility) technology for ways to really improve and enhance peoples’ lives in emerging markets.

For more information on the Mobile World Congress, click here.

You can also follow Matthew’s Mobile World Congress tweets on Twitter @edelside and by using the #MWC12 hashtag.

For more information on the Mobile World Congress, click here

You can also follow Matthew’s Mobile World Congress tweets on Twitter @edelside and by using the #MWC12 hashtag.

Podcast participants:

	Chair: Stefan Stern, Director of Strategy, Edelman Stefan has been writing and commenting on business and management for the past two decades. He wrote the Financial Times’s management column for over four years before joining Edelman in August 2010 as its new Director of Strategy. In October he was appointed Visiting Professor in management practice at the Cass business school.
	Sarah Richardson, Director, Edelman Sarah joined Edelman’s Public Affairs Practice in December 2009 after a career combining politics with journalism. She continues to write for the Evening Standard on education and the public sector and to serve as a Westminster City Councillor where she was a Cabinet Member for five years. Sarah was a Conservative Parliamentary candidate at the 2005 UK General Election and stood for the European Parliament in 2004 and 2009.
	Dominic Pendry, Director, Edelman Dominic is a director in Edelman’s public affairs team. He provides strategic oversight for a number of corporate clients, specializing in the infrastructure, property and digital sectors. Dominic has had a successful career in political and media campaigning for over ten years, working for political parties, corporations and trade associations. Most recently, he was Network Rail’s Head of Communications for Property.