If you’d want to put the best light on it, you could point to the fact that according to this year’s Edelman Trust Barometer the energy industry is not the world’s least-loved sector; the financial services industry and the media beat it in the race to the bottom. But it was telling that at Edelman UK’s first-ever “Trust in Energy” event the whole panel – from industry associations to consumer advocates – agreed that the industry had quite a job to do to restore public trust. “Trust has risen up the company agenda,” acknowledged Angela
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On 22nd January Edelman launched its 13th Trust Barometer analysing levels of trust around the world. When I think about trust, I think about whether I’d believe that someone could and would do what they promised – someone you rely on especially in a time of crisis. As was pointed out by Professor Sarah Churchwell on the panel at the event – and indeed my previous lecturer at university – too much emphasis (and often blame) goes on groups such as ‘business,’ ‘the market’ and ‘the government’ when actually it is the individual that people
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Edelman’s 2013 Trust Barometer launched on Tuesday 22nd January on the eve of the World Economic Forum in Davos. Now in its thirteenth year, the Barometer explores rising and falling levels of trust across twenty-six markets, and 35,000 people; considering different industry sectors; as well as the impact and perception of government, business, media and society. To download the UK & Global press releases and UK & Global data decks from the 2013 Trust Barometer, please check the links at the bottom of the page Highlights from the Edelman Trust Barometer 2013 We were joined
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On the 4th December Edelman hosted its fifth annual Crystal Ball Breakfast. Our esteemed panel making predictions for 2013, included: John Micklethwait, editor-in-chief, The Economist, frequent broadcaster and one of the world’s foremost authorities on globalization. He was joined by Dame Liz Forgan, the first female chair of the Arts Council, former BBC broadcaster and editor of the Guardian’s women’s pages, now chair of the Scott Trust;Sir Roger Carr, president of the CBI, chairman of Centrica plc, deputy chairman and senior independent director of the Court of the Bank of England; and, Ken Livingstone, former
Read More »As a follow up from the Edelman’s twelfth Trust Barometer launch in January 2012 members of the EMEA leadership team have written a series of essays to share their thoughts on the current state of Trust in their market or area of expertise. Trust on the Brink provides an interesting – though not entirely uplifting – collection of observations and ideas from around the region. The outcome of the essays suggest that trust is on the brink – indeed, it may have toppled right over the edge, and is now merely clinging on by its
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Director of Employee Engagement, Nick Howard wrote an article around Edelman’s Trust Barometer for the July edition of Melcrum’s Strategic Communication Management (subscribers only). Have a look at the Slideshare below or download the PDF and tell us what you think: Nick Howard: Building Trust in Leadership from Edelman_UK Nick appeared on Edelman Editions’ podcast recently to discuss Employee Engagement, have a listen to his insights. Downloads Building Trust in Leadership 536kb Nick Howard, Director of Employee Engagement, Edelman Nick is a communications professional with over 15 years experience advising business leaders of blue chip
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This year’s survey is bigger than ever before, with 30,000 people being questioned in 25 countries. The Barometer reveals the state of Trust in business and institutions
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As the 2012 launch of the Edelman Trust Barometer draws near, we are delighted to present a series of thought pieces from industry leaders
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[display_podcast] On Thursday, 1st December, Edelman hosted its third annual Crystal Ball event. 2012 promises to be eventful: a US presidential election, continuing crisis in the eurozone, anxiety over a weak economy, and the small matter of the London Olympics and Paralympics. As another year draws to a close, a panel of experts gazed into the crystal ball. Listen to the discussion by pressing the play button above. Our expert panel included: Lord Norman Lamont, former Chancellor of the Exchequer Matthew d’Ancona, Sunday Telegraph and Evening Standard award winning political columnist Reverend Dr Giles Fraser,
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A collection of essays from Edelman leaders across Europe and the Middle East, discussing the events of 2011 and look at how to provide coherence in an age of complexity
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