Sustainable IT?

on Jan 25, 10 • in Sustainability • with No Comments

I’ve been reading a book I got for Christmas called ‘Home’ by Yann Arthus-Bertrand (the Earth from the Air author).  I thought it looked a bit cheesy, but either way it’s got me thinking.  Mostly about what we do as Communications/Marketing professionals and what our clients and other brands are aspiring to do in maintaining consumption patterns and reaching new markets – particularly BRIC and developing. Some of the stats in the book are incredible.  It states that Humanity’s footprint currently exceeds the capacity of the planet to regenerate itself and to absorb pollution by