This week on Edelman Editions, Matthew Whalley, Technology Content Director for Edelman UK’s technology practice reports live on the ground from the Mobile World Congress 2012 in Barcelona. For more information on the Mobile World Congress, click here You can also follow Matthew’s Mobile World Congress tweets on Twitter @edelside and by using the #MWC12 hashtag
Read More »Inspired by this week's news that Wimbledon High School will be teaching its pupils to fail, learn, and move on from the experience in the hope that it will give them more courage to take risks in the future
Read More »Stefan Stern, Director of Strategy at Edelman is joined by Earl Barrett, Mentoring and Project Leadership Manager for the “Kick it Out” campaign which aims to tackle the problem of discrimination in football.
Read More »Stefan Stern, Director of Strategy at Edelman is joined by Marshall Manson, Managing Director of Digital for Edelman in EMEA to discuss the furore around the controversial US bills SOPA and
Read More »As much as the media industry would like to believe the age old saying ‘all publicity is good publicity’, research by Visable technologies comparing Macys Vs Kohl’s and Target Vs Walmart Twitter interactions demonstrated that this is not always the case. The report compares the amount of tweets sent out and the level of customer sentiment by the four retailers in the wake of ‘Black Friday’, when brands tend to overload consumers with advertising in the vain hope that they will be chosen over a competitor. The report proves that too much advertising does not
Read More »On 2nd November, Edelman was delighted to host the first Mumsnet Family Friendly Awards, presented by Emily Maitlis, BBC Newsnight, alongside mumsnet's co-founders, Justine Roberts and Carrie Longton.
Read More »Paul McEntee, Associate Director at JCPR is joined by Justin Pearse, Editor, new media age and Jonathan Shalit, Chairman, ROAR to discuss celebrities on twitter and the importance of having a set of guiding principles.
Read More »[display_podcast] Paul McEntee, Associate Director at JCPR is joined by John McEntee, Writer, Daily Mail, Jim Grice, Editor, Video, Press Association and Hugh Salmon, Blogger and Managing Director of The Salmon Agency to discuss the silly season, the period in August characterised by the emergence of frivolous news stories in the media and the opportunities for business and brands. Podcast participants: Chair: Paul McEntee, Associate Director, JCPR Paul is a strategy specialist, dissecting clients assets and creating stories for a differing range of media – from news and features to picture stories and creatively-led photocalls. Jim Grice, Editor, Video,
Read More »With less than a year to go the Olympic Games, companies need to focus on being prepared and tackling their crisis plans to avoid the inevitable issues that hosting the world’s biggest sporting event will bring
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