Carla Buzasi (@CarlaBuzasi) says she’d approached Ariana Huffington (@arianahuff) about a UK version of The Huffington Post within minutes of finding out that AOL, where she was working as Editor-in-Chief, was buying the online news site. It worked, because she’s now Editor-in-chief there, with 4.6 million Brits reading what it has to offer every month. At a recent Gorkana (@Gorkana) briefing breakfast, she said that the concept behind the site is celebrating good content. The Huffington Post UK launched in July 2011 and like its older US sister and other editions, offers an aggregation of
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Last year I had a rather interesting conversation with an old friend of mine, who we shall name John, introducing me to the world of bitcoins. For those of you that are unfamiliar with the currency, The Washington Post gives a five sentence briefer: Bitcoins are a virtual currency in which new coins are created by a slow, complex computer process known as “mining.” Once a person acquires a Bitcoin, he or she can trade it online to anyone who will accept it as payment for goods or services. Right now, a single Bitcoin is
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A recent study has shown taht only 50 Non-execs within the entire FTSE350 have substantive Marketing experience and that marketeers still often rely on hunches and experience to inform their insights and decisions. These two pieces are very much related as marketing, despite its importance, still struggles to compete against other ‘serious’ disciplines like finance, due to a lack of financial understanding and an inability to offer the board tangible, evidence based business analysis, decision-making and proof of impact. This week on Edelman Editions Stephen Cheliotis, head of brand and creative meets with JT, UK managing director, Edelman Berland and Erica
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South by SouthWest (SXSW), the burgeoning interactive festival which takes place each year in Austin, Texas, comes to an end tomorrow. This is the creative technology festival which gave birth to Twitter and Foursquare, amongst others. Marketers, programmers, entrepreneurs and venture capitalists from across the globe descend on it each year to network, find the next big thing, promote their products and swap ideas. Unlike other ‘technology festivals’ such as CES and Mobile World Congress, SXSW has long been about the business of selling ideas rather than devices – the emotional benefits of technology rather
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Justin Bieber may have some smooth moves on the dance floor, but he’s been tripping up since arriving in the UK about a week ago. The Biebs came to town for his much-anticipated gig at the O2 (more on that later), but first decided to celebrate his 19th birthday at club Cirque du Soir. SOMETHING went down at the club, because he promptly tweeted an ambiguous “worst birthday” to his 35 million fans. The post was in reference to, depending on who you ask, his ‘underage friends being turned away from the club’ or ‘paparazzi being
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In 1952, Derek Bentley was charged with the murder of police officer, Sidney Miles. The shot that killed Miles was actually fired by Bentley’s friend and burglary accomplice, Christopher Craig, but Bentley was convicted for allegedly giving Craig the instruction to fire. “Let him have it, Chris.” Shoot him. That’s what he said. Or did he? Was he, as the jury found, giving his friend the instruction to fire? Or was he, in fact, encouraging him to follow Miles’ request that he hand over the weapon? “Let him have it, Chris.” Give him the gun
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The fashion hurricane that is London Fashion Week has just swept through London and is now on route to Paris to showcase more of what we’ll all be wearing this Autumn/Winter season. But the focus isn’t just on the models. With more bloggers sitting front row alongside seasoned fashion journalists and celebrities, this past London Fashion Week was all about the fashion blogger and how brands can engage with the new media darlings. This was highlighted in the second appearance of ‘The Apartment’. Launched by Fashion bloggerAbimarvel for London Fashion Week last September, the idea behind The
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In 2012 Gangnam style exemplified the power of social media. This heady mix of music, dance and the downright bizarre was quickly picked up by a wave of online communities and rode its way into the forefront of global popular culture, leaving a trail of parody and video content in its wake. As the tide of Gangnam ebb’s away, a new beast is lurking in the deep, enter “the Harlem Shake”.The formula is simple (and familiar), music (courtesy of Baauer), dance (of course ridiculous) and a touch of the unexpected. The catalyst, Harlem Shake v1 was posted
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On back of the closures of both HMV and Blockbuster in 2013, this week on Edelman Editions Stefan Stern, director of strategy meets with, Nick Barron, deputy MD of Edelman’s Corporate & Financial practice, Winston Eavis, associate director, JCPR and Tom Waller, senior account executive from Edelman’s Technology team to talk about the death of the highstreet and how it can save itself. In support of this week’s podcast, Tom Waller has summarised his thoughts on the demise of the high street and what the necessary steps are to move forward. The High Street hasn’t reacted
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Rory McIlroy is the latest superstar from the world of sport to join the Nike roster after signing a five-year deal that will see the 23 year-old PGA Number One earn as much as $125 million (£78 million). The move represents a significant focus for the brand to corner more of the golfing market, with a particular focus on clubs and equipment. Prior to Nike signing Tiger Woods their market share across golf equipment was just 1%, however this rose to 15% in five years following Tiger’s success on courses all over the world. Rory
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Edelman Editions is the UK’s digital publishing platform for the latest intelligence and Edelman thinking on the issues of the day. It brings together Edelman’s finest minds with a range of expert commentators.
