This week JCPR celebrated its 25th anniversary, and to mark the milestone they teamed up with Contagious to produce, Staying Relevant: 10 at 25. Examining the evolving communications landscape, the report identifies the most important challenges and themes shaping the communications industry, and the changing role of PR.
JCPR & Contagious interviewed friends and experts from a wide range of publications, agencies and brands including Paul Field from the Daily Mail, Droga5’s David Droga, Stephen Hull from the Huffington Post, John Bell from Social@Ogilvy, Strawberry Frog’s Scott Goodson and OK Go’s Damian Kulash.
Some of the work featured includes Kraft’s smart and swift use of Ted Williams as the voice of its Mac & Cheese commercials, KLM’s clever social media strategy, and how LEGO is getting even closer to its fans through new online collaborative platforms.
As an extension of the report, Ruth Warder, managing director, JCPR, Paul Mcentee, director, JCPR and Georgia Malden, consultant and head of operations, Contagious recently met to discuss the report and delve deeper into 5 things that matter now as much as they did when JCPR was founded and 5 new things that are changing the way the communication industry works.
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|Chair: Paul McEntee, Associate Director, JCPR
As a creative media publicist, Paul is adept at taking client briefs and creating talking points for them in the media. Paul’s speciality is dissecting a story and making it travel across broadcast, print, online and social media.
Recent examples include launching Xbox Kinect to the world’s media with Leona Lewis and winning distinct share of voice for retail client Covent Garden during the busy Christmas period.
|Ruth Warder, Managing Director, JCPR/Edelman
Ruth joined JCPR in November 2002 and took over as Managing Director in July 2010. Prior to this she was responsible for the running of the Entertainment & Culture division, which specialises in strategically aligning consumer brands with entertainment properties and the cultural zeitgeist to create 360 marketing communications campaigns.
|Georgia Malden, Consultant & Head of Operations, Contagious
Georgia is a consultant and is Head of Operations for Contagious. She joined Xtreme Information, co-founders of Contagious, in 2002 as head of web strategy. In 2006, she launched Directory, the first quarterly showcase of the best in direct marketing from around the world, before joining the Contagious team in 2008. Georgia divides her time between editing Contagious’ series of special reports, project managing web developments and other special projects, and exploring new ways of extending Contagious’ service.