This week on Edelman Editions, Matt Hurst, Managing Director of the technology practice meets with Jo Dalley, Client Relationship Manager, Edelman and Anna Hardman, Account Director, Edelman to discuss the importance of cultural intelligence and why every global organisation and brand must recognise the power of cultural differences.

As the world continues to globalise, questions have arisen about the future and importance of culture; are cultures becoming less important, are we becoming more the same? Both Jo and Matt, Edelman’s cultural intelligence experts would argue otherwise. Together with Anna they examine ways in which organisations can facilitate cultural differences and talk about what the future may hold for culture.

This week’s podcast comes on the back of Jo’s August blogpost for JCPRsays on cultural intelligence.

We are keen to hear your thoughts on this topic; have you experienced a situation where cultural differences have been a barrier? How have you over come these? Do you think culture will diminish as the world becomes more globalised? Please feel free to comment directly on the track above, or in our comments field below.

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Podcast participants:

	Chair: Matt Hurst, Managing Director, Technology, Edelman Matt is currently the managing director of Edelman’s Technology practice and during his time at Edelman has worked on accounts such as Microsoft, Motorola and Hewlett Packard, running both UK and international programmes across up to 50 countries in Europe Middle East and Africa. Matt has also been integral to the Edelman European Technology leadership team and part of the Edelman EMEA strategy working group. Matt is also responsible for executing training initiatives across the EMEA region including Cultural Intelligence which helps equip employees and clients to work successfully in a global environment.
	Jo Dalley, Client Relationship Manager, Edelman Jo is Johanna has over ten years experience in PR and communications. She has specialised in the alcoholic drinks sector and has worked on global spirits and wine brands such as Jacob’s Creek, Jameson Irish Whiskey, Chivas Regal whisky, Beefeater gin, Havana Club rum and Stolichnaya vodka. Her experience lies in developing creative campaigns in both the B2B and consumer arenas and has a particular knowledge of the on-trade sector. Jo is also for the delivery of the cultural intelligence training across EMEA.
	Anna Hardman, Account Director, Edelman Anna currently serves as an Account Director working across the Western Europe Diageo and global Shell Retail teams. Anna’s specialism lies in global network management, currently working directly with over 40 Edelman offices worldwide to coordinate the roll out of consumer and digital campaigns. Since her time at Edelman Anna has implemented several award-winning international campaigns for Shell. In addition to global network management, Anna also has a strong focus on delivering digital and social media campaigns, most recently leading a Sabre Award-winning online influencer programme for Shell V-Power. She has also travelled extensively as part of her role in order to support local markets in planning and delivering programmes to a high standard

advicecommunicationCorporate and Financialcultural intelligenceculturedifferencesdiversityethnicityguidancestrategy