This week on Edelman Editions, Stefan Stern, director of strategy is joined by Nick Barron, Deputy MD of Edelman London’s corporate practice and Sara Parker, CBI London regional director to discuss the Olympic legacy and what it means for businesses particularly within London. They talk about the impact on businesses during the games and what needs to be done to ensure the enthusiasm continues.
We are always keen to hear your thoughts on the topics we discuss – Do you think the post-Olympic fever will continue, or do you think the enthusiasm is already dwindling? Please post your thoughts in either the comment box below, or directly onto the Soundcloud player above.
|Chair: Stefan Stern, Director of Strategy, Edelman
Stefan has been writing and commenting on business and management for the past two decades. He wrote the Financial Times’s management column for over four years before joining Edelman in August 2010 as its new Director of Strategy. In October he was appointed Visiting Professor in management practice at the Cass business school.
|Sara Parker, London Regional Director, CBI
Sara has been the CBI London regional director since November 2010. Sara’s role involves running the member relationship function for all CBI members based in London, and representing the London business community on key policy issues. Since joining the CBI in 2006 Sara has held a number of posts. Before being named regional director, Sara was head of the CBI’s Knowledge Economy and Competitive Markets Group. In that post Sara oversaw the CBI’s work on intellectual property, creative industries, ICT/digital communications, competition and consumer policy and data protection and privacy.
|Nick Barron, Deputy Managing Director, Edelman
Nick specialises in corporate reputation and public engagement for multinationals, SMEs, governments and NGOs. His clients include Unilever, CBS Corporation, Leo Burnett, and Manchester City FC.
Nick established a creative industries forum for the UK government, securing 80 speakers and a further 300 CEO-level delegates in 2009. In 2010, he launched London & Partners, in 2011, he supported News Corporation in the wake of the News of the World’s closure and in 2012 launched the Queen Elizabeth Prize for Engineering. Nick is Nick runs one of London’s leading blogs, Brockley Central.