Following the publication of the 2nd edition of The Quarterly, Paul McEntee hosts this week’s Edelman Editions with one of the authors of the latest report, Lauren Lake, and Anna Stuart from our Digital practice to explain exactly what it is, what differentiates a trend from a fad, and what the implications are for brands.
As always, please feel free to contact us with any thoughts, questions or feedback in the comments below or directly at firstname.lastname@example.org
To read the 1st edition of The Quarterly click here
|Chair: Paul McEntee, Associate Director, JCPR
As a creative media publicist, Paul is adept at taking client briefs and creating talking points for them in the media. Paul’s speciality is dissecting a story and making it travel across broadcast, print, online and social media.
Recent examples include launching Xbox Kinect to the world’s media with Leona Lewis and winning distinct share of voice for retail client Covent Garden during the busy Christmas period.
|Lauren Lake, Account Director– Trends & Insights, JCPR
Lauren joined JCPR in 2007 and is currently an Account Director on the Entertainment & Culture team.
She currently works across practices in her role with Trends & Insights, providing knowledge and insights for a range of clients. She is the curator and editor of The Quarterly, a global snapshot of emerging trends in culture, technology, social media, design, entertainment and fashion; collaborating across the extended Edelman network to gather intel from around the globe.
During her time at JCPR Lauren has worked on some of the agency’s most high profile UK-based and global clients including Xbox EMEA, Motorola UK and EMEA, Covent Garden London, Wonderbra, Levi’s, Captain Morgan, John Walker & Sons and eBay.
|Anna Stuart, Senior Account Manager, Edelman Digital
Anna is a Senior Account Manager on the Edelman Digital team, with nearly six years experience in PR and digital communications. She is responsible for social media communications and digital strategy for clients within our Unilever portfolio including TONI&GUY global and UK and Dove global.
During her time at Edelman, Anna has conducted in-depth digital brand analyses for clients, helped devise and implement social media and digital strategies as well as launch and sustain new products, services and communities in the online space. Anna has experience in planning and creating content and engaging with social media across a range of platforms to generate positive word of mouth for brands.