This week on Edelman Editions Stefan Stern, Edelman’s Director of Strategy chats to Richard Sambrook, Global Chief Content Officer and Joanne Colan, Senior Content Strategist from Edelman New York to discuss the importance of credible content, it’s value to a company and how perhaps the word “content” doesn’t stretch far enough.

What type of content is your company producing: Video; infographics; photography; blog posts? Are you just producing content just because you think you should? We’d love to hear your thoughts on the topic, so please comment in either the comment box below or directly on the pod cast player above.

The podcast are available for you to download or embed into your own sites, you can do so by clicking the share button on the podcast player.

If you’d like to speak to Edelman about your content, please contact us here

Podcast participants:

	Chair: Stefan Stern, Director of Strategy, Edelman Stefan has been writing and commenting on business and management for the past two decades. He wrote the Financial Times’s management column for over four years before joining Edelman in August 2010 as its new Director of Strategy. In October he was appointed Visiting Professor in management practice at the Cass business school.
	Richard Sambrook, Global Vice Chairman and Chief Content Officer, Edelman Richard is Global Vice Chairman and Chief Content Officer for Edelman where he takes a strategic lead on developing media content for clients and heads the crisis and issues practice. Previously he was a 30 year veteran of BBC News where most recently he was Director of Global News, responsible for radio TV and digital services for 230 million people each week.
	Joanne Colan, Senior Vice President, Senior Content Strategist, Edelman Joanne is Edelman’s senior content strategist in New York and is responsible for the firm’s various content initiatives. She works with clients and teams to help improve their visual storytelling capabilities with an emphasis on short-form sharable video. Joanne has extensive media experience both as a broadcast and digital personality and as a writer and producer. She previously served as lead writer and host of Rocketboom, one of the Web’s first prominent and highly popular news videoblogs, for three years. She was also co-host for Discovery’s ‘Dean of Invention,’ a Planet Green series about tomorrow’s science and tech, and was actively involved in social engagement for the series. Her international experience also spans MTV, Discovery Communications the BBC, Fine Living Network, Euronews and M6 Network.

contenteditorial contentinfographicsphotographyvideo