Value and Engagement in the Era of Social Entertainment and Second Screens

Value and Engagement in the Era of Social Entertainment and Second Screens

on Jun 13, 12 • by Edelman Editions • with 2 Comments

Edelman’s annual study into Entertainment trends is now in its sixth year. The research tracks the impact of social media and new platforms on entertainment audiences in the UK and US, revealing the key issues that entertainment brands and communication professionals should consider when looking to engage audiences...
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Edelman’s annual study into Entertainment trends is now in its sixth year. The research tracks the impact of social media and new platforms on entertainment audiences in the UK and US, revealing the key issues that entertainment brands and communication professionals should consider when looking to engage audiences with content.

This year’s study “Value and Engagement in an Era of Social Entertainment and Second Screens” marks a three year high in how audiences perceive the value of content. The study reveals that the internet’s influence on how entertainment content is consumed and shared continues to grow. Alongside this growth, consumers are increasingly active in sharing their likes and dislikes, both via word of mouth and online. The study illustrates a ‘Conversation Curve’ with most audiences looking to share content they have liked and disliked after they have consumed it, not during the experience. Consumers are also keen to stay in control and not be replaced by notification and recommendation technologies.

In this week’s podcast Nicole Brzeska, Global Head of the Edelman Digital Entertainment practice is joined by Gordon Macmillan, Editor of the Wall Blog and Group Social Media editor for Brand Republic and Luke Mackay, Head of Digital Entertainment UK for a discussion around Edelman’s 6th Social Entertainment Study and the challenges for brands looking to engage online audiences with entertainment content.

The full results of the survey are available via the link in the Downloads section below.

Click the infographic for a larger version.

Podcast participants:

Speaker Chair: Nicole Brzeska, Global Head of the Edelman Digital Entertainment, Edelman
Nicole is a director in the London Technology practice. Her thirteen years’ experience spans consumer and tech PR, including a stint working in the heart of Hollywood. Returning to the UK, Nicole established the Digital Entertainment practice in 2006, working with brands such as MySpace, Disney and Warner Bros.
Speaker Luke Mackay, Head of Digital Entertainment UK, Edelman
Luke Luke Mackay is an Account Director and Head of Digital Entertainment UK in the London Technology team. With 7 years’ experience Luke has worked predominantly with content owners, publishers and technology brands delivering new entertainment experiences. Luke has worked with brands including: Vivendi, Mind Candy, EA Mobile CBS and Last.fm, Disney, Pearson and Orange.
Speaker Gordon MacMillan, Editor of the Wall Blog and Group Social Media editor for Brand Republic
Gordon is Group Social Media Editor and Editor of The Wall blog at the Brand Republic Group. Gordon has written writing about technology and media for almost 20 years, and was founding editor of the Brand Republic site.

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