This week on Edelman Editions we’re taking a look at search and search engine optimisation (SEO) techniques. Edelman’s global managing director of search, Craig Kronenberger and account manager, Mark Wyatt from digital joins Richard Sambrook to give some useful advice and tips to ensure your content climbs to the top of the search engines.
What techniques do you use to ensure your content is visible? What common mistakes do you do you see people and companies often making? Please feel free to comment directly on the track above, or in our comments field below.
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|Chair: Richard Sambrook, Global Vice Chairman and Chief Content Officer, Edelman
Richard is Global Vice Chairman and Chief Content Officer for Edelman where he takes a strategic lead on developing media content for clients and heads the crisis and issues practice. Previously he was a 30 year veteran of BBC News where most recently he was Director of Global News, responsible for radio TV and digital services for 230 million people each week.
|Craig Kronenberger, Global MD for Search, Edelman
Craig is Edelman’s Global Managing Director of Digital and Search. In this role, Craig is working to build global search programs for Edelman, including: lead acquisition, awareness building and reputation management with search engine marketing for clients. Craig was formerly the Senior Vice President, Managing Director of Southeast Digital for Edelman. With more than 17 years of experience in marketing, Craig is known as a digital catalyst who has championed the digital channel across many vertical markets including travel/hospitality, consumer goods, automotive, financial services, energy, healthcare, media, entertainment, gaming, retail and telecommunications. Prior to joining Edelman, Craig co-founded Xeko a social gaming and sustainable consumer goods company where he developed “Gaming for Good” as an engagement strategy for empowering people to do good in the world through gaming.
|Mark Wyatt, Account Manager, Edelman
Mark is an Account Manager in Edelman Digital. Mark provides strategic counsel and campaign support for clients and specialises in the Business/Enterprise side for clients. He is also London’s expert for search engine optimisation. Before joining Edelman, Mark worked at 3 Monkeys working on brands such as Sharp, Microsoft, T.G.I. Friday’s, The Office of Fair Trading, Waitrose and Coca-Cola. During his time at 3 Monkeys, Mark helped integrate social media within the agencies’ offering pitching digital campaigns and initiatives to make them a part of his client’s integrated strategies. Prior to this, Mark worked for boutique online agency Immediate Future on the Sony Europe account specialising in SEO and blogger relations.