Recently, Edelman’s Stefan Stern attended the International Council Conference 2012 at the Paley Centre for Media where leaders in the media industry gathered to discuss “News at the Speed of Life: A Global Conversation on the Reinvention of Journalism.”

The resounding question that came from the conference was “What does the future hold for journalism?”. Stefan spoke to leading voices in the field to hear their insights: Shafqat Islam CEO of Newscred, former Director General of Al Jazeera, and now Head of SharkForum Wadah Khanfar; The Guardian’s Kath Viner and BBC’s Head of News Helen Boaden.

We are keen to hear your thoughts on the topic, whose voices are more trusted; traditional journalists or bloggers and tweeters? How can journalism survive in its current business model? So please feel free to comment directly on the track above, or in our comments field below.

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Stefan Stern, Director of Strategy, Edelman Stefan has been writing and commenting on business and management for the past two decades. He wrote the Financial Times’s management column for over four years before joining Edelman in August 2010 as its new Director of Strategy. In October he was appointed Visiting Professor in management practice at the Cass business school.