The future of Greek economy has been hanging in the balance for months and with the country unable to form a government and the rise of popularity amongst parties that reject spending cuts previously agreed with other eurozone governments, it’s looking possible that Greece could leave the Eurozone. The wider implications of the eurozone crisis will undoubtedly affect businesses across Europe and despite Britain’s position outside of the Euro, Greece’s problem is also the UK’s.
This week on Edelman Editions Richard Sambrook is joined by Stefan Stern, Edelman’s Director of Strategy, and Kelly Desinioti, Account Director to discuss the situation in Greece and what it means for the bigger picture.
We are keen to hear your thoughts on this topic; do you think Greece should leave the eurozone? What do you think are the implications of the crisis across Europe? Please feel free to comment directly on the track above, or in our comments field below.
|Chair: Richard Sambrook, Global Vice Chairman and Chief Content Officer, Edelman
Richard is Global Vice Chairman and Chief Content Officer for Edelman where he takes a strategic lead on developing media content for clients and heads the crisis and issues practice. Previously he was a 30 year veteran of BBC News where most recently he was Director of Global News, responsible for radio TV and digital services for 230 million people each week.
|Stefan Stern, Director of Strategy, Edelman
Stefan has been writing and commenting on business and management for the past two decades. He wrote the Financial Times’s management column for over four years before joining Edelman in August 2010 as its new Director of Strategy. In October he was appointed Visiting Professor in management practice at the Cass business school.
|Kelly Desinioti, Account Director, Edelman
Kelly moved to London from Greece in 2011 and joined the Diageo team in March this year as an Account Director. Prior to Edelman, she worked at Ogilvy in Athens, where she managed communication campaigns and key strategic projects for large, multinational companies and their brands. Kelly has also worked for fast-paced agencies in France and the United Kingdom, acquiring extensive experience in strategic communications & PR.She studied Psychology in Athens and then specialised in Marketing and Communications at the IAE Business School in Nice