Media Training, is it necessary?

Media Training, is it necessary?

on Apr 12, 12 • by Edelman Editions • with 1 Comment

This week we’ll be letting you in on a few of our company secrets and revealing some of the advice we share with our clients. Joining Richard Sambrook this week are Stefan Stern, and former CNBC Europe Anchor Jo Sheldon, who heads up our Media Communications practice...
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This week we’ll be letting you in on a few of our company secrets and revealing some of the advice we share with our clients. Joining Richard Sambrook this week are Stefan Stern, and former CNBC Europe Anchor Jo Sheldon, who heads up our Media Communications practice.

Following our recent discussion of the petrol crisis and Francis Maude’s jerrycan gaffe. Jo and Stefan share some of Edelman’s insight on how to avoid embarrasing (and sometimes costly) mistakes when communicating with the media.

We’d love to hear your thoughts, comment directly on the track above, or in our comments field below.

If you would like to know more about the topics covered please contact any of the speakers below.

You can download this podcast, follow us on Soundcloud, or subscribe to us directly in iTunes by clicking here.

Podcast participants:

Speaker Chair: Richard Sambrook, Global Vice Chairman and Chief Content Officer, Edelman
Richard is Global Vice Chairman and Chief Content Officer for Edelman where he takes a strategic lead on developing media content for clients and heads the crisis and issues practice. Previously he was a 30 year veteran of BBC News where most recently he was Director of Global News, responsible for radio TV and digital services for 230 million people each week.
Speaker Stefan Stern, Director of Strategy, Edelman
Stefan has been writing and commenting on business and management for the past two decades. He wrote the Financial Times’s management column for over four years before joining Edelman in August 2010 as its new Director of Strategy. In October he was appointed Visiting Professor in management practice at the Cass business school.
Speaker Jo Sheldon, Media Director & MD Corporate and Financial, Edelman
Jo is Managing Director in the Corporate and Financial practice and as Media Director of Edelman UK runs the Strategic Media Unit – a team staffed by ex-journalists that runs high impact media campaigns and delivers senior media counsel for a variety of clients and provides media counsel across the agency. With 20 years experience working on national newspapers and television she is an effective communicator with extensive writing, journalistic skills and in depth knowledge the media.

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