This week on Edelman Editions, Matthew Whalley, Technology Content Director for Edelman UK’s technology practice reports live on the ground from the Mobile World Congress 2012 in Barcelona.
Matt first discusses the mobile networks’ marketing strategy within the ecosystem, what opportunities they’re missing, and how agencies could be a solution to their problem.
As a bonus he also managed to snag an interview with the dryly witty tech journalist Monty Munford for his views on this year’s congress.
For more information on the Mobile World Congress, click here.
You can also follow Matthew’s Mobile World Congress tweets on Twitter @edelside and by using the #MWC12 hashtag.
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