Social Media Week: Social Business in Action

Social Media Week: Social Business in Action [ 1:05:22 ] Play Now | Play in Popup | Download

Watch a Livestream of the event over here

A growing number of organisations are tapping into the power of Social Business to harness the willingness and ability of consumers, stakeholders and staff to get closer to, and more involved in, the delivery of business critical processes and practices. From increasing the breadth and depth of the interface between consumers and corporate staff, to improving the ability to share knowledge and expertise within the enterprise, Social Business is a very human-centric approach to solving the challenges faced by organisations, in the highly connected, always on, business world of today.

Panelists:

• David Armano, Executive Vice President for Innovation and Integration, Edelman Digital
• Vincent Boon, Head of Community, Giff Gaff
• Euan Semple, Consultant and leading figure within the Social Business movement

The session was moderated by Edelman London’s Director of Digital, Robin Hamman, a twelve year veteran of the convergence of social media and business.

Remember you can watch the entire event over at Livestream, and listen to a podcast of the event, also streamed at the top of this post.

For more insight into this fascinating subject please watch, embed, comment, and share this YouTube Playlist of exclusive interviews with the panellists.

David Armano: How should businesses use social tools?

Vincent Boon, and Euan Semple: Which businesses are better suited to utlising social media?

For more coverage on our contribution to Social Media Week, click through to our other, mobile and smartphone event: Reaching the 7 Billion.