Edelman Editions: Social Media Week - Reaching the 7 Billion [ 1:22:51 ] Play Now | Play in Popup | Download

Watch a Livestream of the event over here (Please skip to around 47 minutes in).

Facebook has 800 million users. Social media reaches 1.2 billion people. But what is the only medium connecting 5.3 billion people, nearly 80% of the world population?

Here at Edelman, we have been working with global brands for years to make social and digital media a central part of their marketing and communications strategy. Now that half of Facebook and Twitter interaction happens on mobile devices, and mobile penetration is five times that of social media, it’s time to take a closer look at how Mobile can be used to evolve the conversation between consumers and brands.

“Reaching the 7 Billion” looks beyond our obsession with Facebook, Twitter and smartphones to a world in which mobile phones are able to connect brands with the 7 billion people that walk this earth. From SMS to BBM, from two-screen experiences to mobile payments, this session was about connecting the dots between feature phones, smartphones and social networks to uncover a path towards global communication and marketing solutions.

Panelists:

• Jay Altschuler, Director of Global Media Innovation, Unilever
• Gerry Kelliher, Senior Director, RIM
• Nathan Eagle, CEO and Founder, Jana
• Ian Carrington, Director of Mobile Advertising EMEA, Google

The session was moderated by Renate Nyborg, Director of Mobile, Edelman

Remember you can watch the entire event over at Livestream, and listen to a podcast of the event, also streamed at the top of this post.

**Update**
For more insight into this fascinating subject please watch, embed, comment, and share this YouTube Playlist of exclusive interviews with the panellists.

Gerry Kelliher: How can brands utilise BBMs API?

For more coverage on our contribution to Social Media Week, click through to our other event Social Business in Action.