Trust Barometer 2012

Trust Barometer 2012

on Jan 24, 12 • by Edelman Editions • with 6 Comments

This year’s survey is bigger than ever before, with 30,000 people being questioned in 25 countries. The Barometer reveals the state of Trust in business and institutions...
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On Tuesday 24 January 2012 Edelman launched its twelfth annual Trust Barometer, on the eve of its official unveiling at the World Economic Forum in Davos.

This year’s survey is bigger than ever before, with 30,000 people questioned in 25 countries. The Barometer reveals the state of Trust in business and institutions.

Richard Edelman, Global President and Ed Williams, UK CEO, were joined by a stellar panel of experts who answered questions and discussed the challenges facing global leadership.

The panel included:

  • Rt Hon. Tessa Jowell MP
  • Camila Batmanghelidjh, Founder & Director, Kids Company
  • Anne McElvoy, Public Policy Editor, The Economist
  • Amanda Platell, Columnist, Daily Mail
  • Caroline Daniel, Editor, FT Weekend

Listen to the podcast of the event, then watch our YouTube playlist below for interviews with the panelists and key moments from the event:

View in iTunes

For global information, visit our Global Trust microsite, or read our Slideshare Presentation below.

To request further information about the Trust Barometer or to discuss the implications for your organisation, please contact:

Vanessa Pymble Kayleigh Ryan
Events Manager Marketing Executive
T: +44 (0) 203 047 2064 T: +44 (0) 203 047 2173
Who Do We Trust? Ed Williams, UK CEO, Edelman
Edelman Trust Barometer 2012 Brochure
Trust Barometer 2012 UK Press Release
Faith in government plummets, research says Financial Times

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6 Responses to Trust Barometer 2012

  1. Chris Gavin says:

    I recall a trust survey in Britain around 8-12 years ago which placed three supermarket chains in the top four trusted organisations in Britain. Di you conduct this survey and, if so, is it archived and reachable on your website?

  2. Pieter Westerhof says:

    Hi Chris, I’m afraid it wasn’t us, sorry.
    Have you tried using a network like Quora? Users there may be of some help, good luck in your search.

  3. Maarten Slot says:

    Dutch Banking Sector and NGOs

    I was wondering if you could provide some information on the trust figures of the last decade about the Dutch banking and NGO sector. I’m writing my master thesis about the development of the NGO-Bank relationship in the Netherlands and found the Edelman barometer report (2012) very interesting. Unfortunately I was not able to find any access into the Dutch banking and NGO sector. I hope that you are able to help me get this information. I’m looking forward to your reply.
    Yours faithfully,

    Maarten Slot
    Dutch Master Student

  4. Pieter Westerhof says:

    Hi Maarten, we’re passing your enquiry on to one of our colleagues, they should be in touch soon.

    Thank you for contacting us, good luck with your thesis.

    All the best,

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