On 2nd November, Edelman was delighted to host the first Mumsnet Family Friendly Awards, presented by Emily Maitlis, BBC Newsnight, alongside mumsnet’s co-founders, Justine Roberts and Carrie Longton.
The panel discussed what brands and businesses should be doing to engage with one of the most powerful consumer groups and shared crucial insights and examples of best practice. The discussion also focused on why being a family friendly business, both internally and externally, is fundamental to securing loyalty and custom.
Listen to the discussion by pressing the play button above.
Panelists included:
- Gav Thompson, Head of Brand Innovation, 02
- John Holland-Kaye, Commercial Director, BAA
- Emma Woods, Director of Marketing, Pizza Express
- Carrie Longton, Co-Founder Mumsnet.com
