Stefan Stern, Director of Strategy at Edelman is joined by Jamey Borell, Manager of Global Analytics & Business Development in StrategyOne, and Mike Petrook, Head of Communications at CMI, to discuss business during the holiday season and the different attitudes around the globe to holidays.
|Chair: Stefan Stern, Director of Strategy, Edelman
Stefan has been writing and commenting on business and management for the past two decades. He wrote the Financial Times’s management column for over four years before joining Edelman in August 2010 as its Director of Strategy. He is Visiting Professor in management practice at the Cass business school.
|Jamey Borell, Manager, Global Analytics & Business Development, StrategyOne/Edelman
Jamey is the secondary research lead in StrategyOne’s London office. She manages research and media analysis projects for clients in the US, UK and UAE in the financial services, pharmaceutical and FMCG sectors. She has also managed reputation analyses for C-level and board members of major corporations, performed literature reviews and white space analyses.
|Mike Petrook, Head of Communications, CMI
Mike is responsible for the delivery of CMI’s external communications programmes covering traditional media, online and digital communications. He also provides strategic direction for the delivery of ‘Professional Manager’, CMI’s membership journal and the UK’s second largest publication in the business management sector and is currently overseeing the magazine’s redevelopment to bring it into line with CMI’s new brand strategy.