We’re excited to share with you two of Edelman’s latest innovations: BlogLevel, and the “2.0 version” of TweetLevel, originally launched in 2009. Both free, proprietary tools are designed to identify who is most influential on a particular topic, in any language, on a designated platform: TweetLevel finds the influentials on Twitter, and BlogLevel does the same in the blogosphere.
How they work
Using a specially developed algorithm, TweetLevel and BlogLevel track bloggers and tweeters in any language and in any country, and score them according to their influence, using 40 distinct metrics. People who rank highest are those who create unique ideas that are then amplified, and those who engage with their followers by providing informative and relevant content.
How these will be used for you
These purpose built tools give actionable insight into which people are influential within the right context on the right platform. Without understanding context first, most ‘influence measurement’ services would simply recommend engaging with Justin Bieber. For a specific topic we can measure:
- Buzz around topic
- Who the most relevant and influential users are
- Within the context of this topic, what else do people talk about
- Within the context of this topic, what web links are most frequently shared
- For any given tweeter or blogger, understand what they talk about, who influences them, who they influence and who else speaks about similar subjects.
Why are these tools different?
There are many great tools in the market that try and understand influence on social media platforms.
Edelman’s BlogLevel and TweetLevel however, are purpose built for the PR and marketing industry. These tools do not are not “ego-feeding” but give practical intelligence to anyone who wishes to understand who to target or how to make their campaigns more effective.
What’s more, within the algorithms are several unique metrics – these include:
- Idea Starter metric- does the tweeter generate new thoughts and content or merely amplify others
- Broadcast to Engagement ratio- does the tweeter provide interesting and relevant content whilst engaging with others or merely shouts their views
- Social media metric- how much is a blog discussed on other social media platforms
- SEO metric- how well is the blog optimised for SEO. No matter how a good a blog post is, if it cannot be found then the content has low influence
Jonny Bentwood, Head of Analyst and Influential Engagement, Edelman discusses the new BlogLevel and TweetLevel 2.0 tool:
|Click the link below to download a copy of the global press release:|
|Edeman Releases BlogLevel and TweetLevel 2.0|
For more information contact Jonny Bentwood