Value, Engagement & Trust, in an Era of Social Entertainment

Thanks to the rise of social networks, commenting, sharing and voting on entertainment content is now common place. But what is the cost of this new level of engagement both to entertainment brands and to consumers? And in a world of evolving pay wall structures and fragmented audiences, what is the cost of engagement for entertainment businesses?

On Wednesday 25th May, Edelman hosted the 5th annual Trust in Entertainment event. Gail Becker, President of Edelman’s Western Region, presented the findings from this year’s study ‘Value, Engagement and Trust in an Era of Social Entertainment’. Guests had the opportunity to put questions to a panel of industry experts:

• Matthew Hawn, Vice President, Product, Last.fm
• Emma Barnett, Digital Media Editor, The Daily Telegraph
• Simon Nelson, Digital Business & Strategy Advisor, former Controller of Multiplatform Commissioning, BBC

Watch interviews with the panelists by clicking the right and left arrows below:

View the report on slideshare and download the pdf using the link at the bottom of this page:

You can also have a listen to our Social Entertainment podcast with Matt Locke, former head of Cross-Platform at Channel 4, Richard Sambrook, Global Vice Chairman and Chief Content Officer, and Luke Mackay, Senior Account Manager in the Technology practice, which touches upon some of the themes of the study.

For a copy of last year’s findings and to watch the interviews from the 2010 Trust in Entertainment Breakfast event, click here.

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Listen to the discussion here [ 55:03 ] Play Now | Play in Popup | Download