Stefan Stern, Director of Strategy at Edelman is joined by Graham Hales, CEO of Interbrand in the UK , Mark Lever, Senior Account Manager and Matt Churchill, Account Manager at Edelman, to discuss the extension of the Advertising Standards Authority remit to ‘non paid for’ online communications and its impact on brands and digital communication.
Visit the Committee of Advertising Practice for more information, sign-up for regular updates and to watch a seminar on the implications. CAP also provide advise pre-advertisement and are able to assess individual sections of websites.
Podcast participants:
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Chair: Stefan Stern, Director of Strategy, Edelman Stefan has been writing and commenting on business and management for the past two decades. He wrote the Financial Times’s management column for over four years before joining Edelman in August 2010 as its new Director of Strategy. In October he was appointed Visiting Professor in management practice at the Cass business school. |
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Matt Churchill, Account Manager, Edelman Matt joined Edelman Digital in February 2009. He focuses on consulting with brands to try and help them understand the digital landscape that they operate in – to identify the opportunities that social media can bring to their business in order to help them provide a service that their customers will want to interact with. |
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Graham Hales, CEO, Interbrand Graham is Interbrand London’s CEO. His work has taken him across a diverse range of business agendas, geographies and cultures in consulting for some of Interbrand’s most high profile clients and the Interbrand brand. |
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Mark Lever, Senior Account Manager, Edelman Mark has extensive experience of devising and implementing public affairs campaigns as well as delivering the everyday staples of effective account management. He has a wide-ranging network of contacts in the public affairs industry, politics and the political media. |
