Edelman has recently published its annual Trust Barometer and according to the findings, in a year marred by corporate crises and financial turmoil for European governments, trust in business and government showed marked resilience.
Stefan Stern, Director of Strategy at Edelman is joined by Laurence Evans, President of StrategyOne, and Miranda Green, Editor of The Day, to discuss the 2011 Trust Barometer findings.
Podcast participants:
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Chair: Stefan Stern, Director of Strategy, Edelman Stefan has been writing and commenting on business and management for the past two decades. He wrote the Financial Times’s management column for over four years before joining Edelman in August 2010 as its new Director of Strategy. In October he was appointed Visiting Professor in management practice at the Cass business school. |
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Laurence Evans, President, StrategyOne Laurence leads StrategyOne, a full-service research firm that employs opinion polling and media analysis to craft evidence based communications strategies for its clients. StrategyOne is owned by Edelman, the world’s largest independent public relations firm. |
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Miranda Green, Editor, The Day Miranda is the editor of The Day, a daily news service for schools and colleges. She is also a writer for The Observer, The Economist and The Times and a regular political pundit on BBC, SKY and CNN. Miranda is former education correspondent at the Financial Times and press secretary to Paddy Ashdown. |
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| Edelman Trust Barometer 2011 |
