Marshall Manson, Managing Director of Digital EMEA, is joined Stefan Stern, Director of Strategy, to discuss the topic of paid content. Richard Sambrook, Global Vice Chairman and Chief Content Officer, also spoke this week to Jeff Jarvis, author of What Would Google Do? and blogger, about his view on the paid verses free content debate.
|Chair: Marshall Manson, Managing Director of Digital, Edelman EMEA
Marshall Manson is Managing Director of Digital for Edelman in EMEA, and a leader in the field of online strategy, communications and reputation management. Marshall is based in London, and previously was Vice-President of Digital Public Affairs in Washington, DC.
|Jeff Jarvis, author and blogger
Jeff Jarvis, author of What Would Google Do? (HarperCollins 2009), blogs about media and news at Buzzmachine.com. He is associate professor and director of the interactive journalism program and the new business models for news project at the City University of New York’s Graduate School of Journalism. He is consulting editor and a partner at Daylife, a news startup. He writes a new media column for The Guardian and is host of its Media Talk USA podcast.
|Richard Sambrook, Global Vice Chairman and Chief Content Officer, Edelman
Richard Sambrook is Global Vice Chairman and Chief Content Officer for Edelman where he takes a strategic lead on developing media content for clients and heads the crisis and issues practice. Previously he was a 30 year veteran of BBC News where most recently he was Director of Global News, responsible for radio TV and digital services for 230 million people each week.
|Stefan Stern, Director of Strategy, Edelman
Stefan has been writing and commenting on business and management for the past two decades. He wrote the Financial Times’s management column for over four years before joining Edelman in August 2010 as its new Director of Strategy. In October he was appointed Visiting Professor in management practice at the Cass business school.