Trust Barometer 2011

Trust Barometer 2011

on Jan 25, 11 • by Edelman Editions • with 1 Comment

On Tuesday 25 January 2011, Edelman launched its annual Trust Barometer, in Partnership with the Financial Times, on the eve of the official unveiling at the World Economic Form in Davos...
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On Tuesday 25 January 2011, Edelman launched its annual Trust Barometer, in Partnership with the Financial Times, on the eve of the official unveiling at the World Economic Forum in Davos.

Richard Edelman, President & CEO, and Robert Phillips, CEO EMEA, were joined by the FT’s Political Editor, George Parker and Michael Cohrs, retired board member of Deutsche Bank, to explore the 2011 findings – over a decade of analysis into trust in Government, Business, Media and the challenges facing Global Leadership. Mark Thompson, Director-General of the BBC joined us to give the keynote speech.

In a year marred by corporate crises and financial turmoil for European governments, trust in business and government showed marked resilience, according to the 2011 Edelman Trust Barometer. Trust in business saw a two-point global increase, surging in Brazil, rising in Germany, and holding steady in China and India. In the UK, trust in business remained stable at 44 percent.  In the Trust composite score, an average of a country’s trust in all four institutions (business, government, NGOs, and media), the U.S. fell to fourth from the bottom, while three years ago, it was in the top four. The UK ranks second from the bottom, jointly with Russia and ahead of Ireland.

The panel included:

  • Richard Edelman, President & CEO
  • Robert Phillips, CEO EMEA
  • Mark Thompson, Director-General of the BBC
  • George Parker, Political Editor, The Financial Times
  • Michael Cohrs, formerly of Deutsche Bank

Watch interviews with the panelists and Mark Thompson’s speech by clicking the right and left arrows below:

For global information, visit our Global Trust microsite.

To request further information about the Trust Barometer or to discuss the implications for your organisation, please contact:

Marina Mikus Vanessa Pymble
Digital Marketing Manager Events Manager
T: +44 (0) 203 047 2029 T: +44 (0) 203 047 2064
Edelman Trust Barometer 2011
Trust Barometer 2011 Press Release 440kb
Trust Barometer 2011 Press Release
US public loses faith in business Financial Times (Requires registration)
Companies play catch-up Financial Times (Requires registration)
Davos Man The Economist
Global CEOs figures trust again PRWeek
Davos 2011 BBC
Beyond shareholder capitalism Guardian

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One Response to Trust Barometer 2011

  1. The Chinese Government gets result by managing its economy; therefore gets the highest trust ranking of 88%. The U.S. Government may not even deserve the 40% rating because it has done little if nothing to combat China’s innovative way of skinning the United States!

    Mark Twain is credited with an early use of the cliché “more than one way to skin a cat” in A Connecticut Yankee in King Arthur’s Court, as follows: “she was wise, subtle, and knew more than one way to skin a cat, that is, more than one way to get what she wanted”. defines beggar-thy-neighbor as: an international trade policy of competitive devaluations and increased protective barriers that one country institutes to gain at the expense of its trading partners. Under the guise of fostering ‘indigenous innovation’, the Chinese government has creatively used a non-conventional, subtle version of beggar-thy-neighbor. Its version doesn’t entail the competitive devaluation of its own currency, which would enhance China’s exports and inhibit its trading partners’ exports to China. China’s version perpetrates an over-valuation of the currencies of one or more of its trading partners. This negatively affects all the trade of the pegged trading partner(s), not just trade with China. During the recent period China pegged its currency to the U.S. Dollar, its version of beggar-thy-neighbor was 8 times as damaging to the U.S. economy as what the media refers to as “China keeping it currency undervalued”.

    In November 2003, Warren Buffett in his Fortune, Squanderville versus Thriftville article recommended that America adopt a balanced trade model. The fact that advice advocating balance and sustainability, from a sage the caliber of Warren Buffett, could be virtually ignored for over seven years is unfathomable. Until action is taken on Buffett’s or a similar balanced trade model, America will continue to squander time, treasure and talent in pursuit of an illusionary recovery.

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