Richard Edelman, President & CEO, and Robert Phillips, CEO EMEA, were joined by the FT’s Political Editor, George Parker and Michael Cohrs, retired board member of Deutsche Bank, to explore the 2011 findings – over a decade of analysis into trust in Government, Business, Media and the challenges facing Global Leadership. Mark Thompson, Director-General of the BBC joined us to give the keynote speech.
In a year marred by corporate crises and financial turmoil for European governments, trust in business and government showed marked resilience, according to the 2011 Edelman Trust Barometer. Trust in business saw a two-point global increase, surging in Brazil, rising in Germany, and holding steady in China and India. In the UK, trust in business remained stable at 44 percent. In the Trust composite score, an average of a country’s trust in all four institutions (business, government, NGOs, and media), the U.S. fell to fourth from the bottom, while three years ago, it was in the top four. The UK ranks second from the bottom, jointly with Russia and ahead of Ireland.
The panel included:
- Richard Edelman, President & CEO
- Robert Phillips, CEO EMEA
- Mark Thompson, Director-General of the BBC
- George Parker, Political Editor, The Financial Times
- Michael Cohrs, formerly of Deutsche Bank
Watch interviews with the panelists and Mark Thompson’s speech by clicking the right and left arrows below:
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|Marina Mikus||Vanessa Pymble|
|Digital Marketing Manager||Events Manager|
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|Edelman Trust Barometer 2011|
|Trust Barometer 2011 Press Release||440kb|
|Trust Barometer 2011 Press Release|
|US public loses faith in business||Financial Times (Requires registration)|
|Companies play catch-up||Financial Times (Requires registration)|
|Davos Man||The Economist|
|Global CEOs figures trust again||PRWeek|
|Beyond shareholder capitalism||Guardian|