Stefan Stern, Director of Strategy is joined by David Armano, Senior Vice President of Edelman Digital and Robin Hamman, Director of Digital, to discuss the developing and emerging concept of social business.
|Chair: Stefan Stern, Director of Strategy, Edelman
Stefan has been writing and commenting on business and management for the past two decades. He wrote the Financial Times’s management column for over four years before joining Edelman in August 2010 as its new Director of Strategy. In October he was appointed Visiting Professor in management practice at the Cass business school.
|David Armano, Senior Vice President, Edelman Digital
As Senior Vice President for Edelman Digital, David applies his expertise in social media, marketing and business strategy across multiple clients such as eBay, BlackBerry, and Adobe to name a few. A global resource, Armano also acts as Editor In Chief for Edelmandigital.com and has been working in the digital medium since 1997.
|Robin Hamman, Director of Digital, Edelman
Robin has around 12 years professional experience devising, implementing and managing social media propositions for some of the World’s leading brands. Robin joined Edelman as Director of Digital in June 2010. Robin’s speciality is finding creative solutions that align business processes and goals with audience, consumer and stakeholder behaviour online through the introduction of meaningful participatory frameworks online.