There are now more than 1.7 billion people on earth between 15 and 30 years of age, born between 1980-1995, known as Millennials. Edelman recently released 8095 (“eighty-ninety-five”) – an eight-country, 3,100 respondent study focusing on how Millennials – or 8095ers – connect with brands, make purchasing decisions and share their opinions on products and companies with family, friends and extended networks.
In the 8095 podcast, Richard Sambrook, Global Vice Chairman and Chief Content Officer at Edelman is joined by Jamey Borell, Senior Business Analyst, and Ruth Warder, Managing Director, to offer their thoughts on Edelman’s 8095 study and how brands can connect with the Millennials.
|Chair: Richard Sambrook, Global Vice Chairman and Chief Content Officer, Edelman
Richard Sambrook is Global Vice Chairman and Chief Content Officer for Edelman where he takes a strategic lead on developing media content for clients and heads the crisis and issues practice. Previously he was a 30 year veteran of BBC News where most recently he was Director of Global News, responsible for radio TV and digital services for 230 million people each week.
|Jamey Borell, Senior Business Analyst, StrategyOne/Edelman
Jamey is the secondary research lead in StrategyOne’s London office. She manages research and media analysis projects for clients in the US, UK and UAE in the financial services, pharmaceutical and FMCG sectors. She has also managed reputation analyses for C-level and board members of major corporations, performed literature reviews and white space analyses.
|Ruth Warder, Managing Director, JCPR/Edelman
Ruth joined JCPR in November 2002 and took over as Managing Director in July 2010. Prior to this she was responsible for the running of the Entertainment & Culture division, which specialises in strategically aligning consumer brands with entertainment properties and the cultural zeitgeist to create 360 marketing communications campaigns.