On Friday 22nd October Edelman hosted a discussion with Doc Searls, Internet Visionary and co-author of The Cluetrain Manifesto, alongside industry leaders from the Enterprise IT Sector to discuss how to apply the learnings of the ‘Cluetrain Manifesto’.
For the past four years Doc Searls has been a fellow at the Berkman Center for Internet & Society at Harvard University, where he has led an international community of developers working on tools that give customers both independence from vendors and better ways to engage with them. While these tools are focused on the B2C space, they have implications for the B2B space as well.
Doc, who contributed to the “markets are conversations” meme to the original Cluetrain Manifesto, adds a chapter in the 10th Anniversary Edition of the book titled “Markets are Relationships.” Here he talks about a rise in customer power in a Net-enabled marketplace where lock-in is a liability rather than an asset for vendors:
10 years on from the original ‘Cluetrain Manifesto’ Doc was able to share insights into what progress has been made and what lessons are still to be learned and where change has begun to happen in the B2B space.