TweetLevel, developed by Edelman, uses a unique algorithm which takes into account the quality and quantity of someone’s tweets, how engaged and trusted a tweeter is, as well as how popular they are.

By entering their Twitter details into Edelman’s free online tool individuals can measure their own importance and rank themselves against a range of factors including influence, engagement, trust and popularity.

TweetLevel allows individuals the opportunity to compare their own importance in the Twittersphere to that of their friends, colleagues and others they choose to ‘follow’.

For information on TweetLevel, to calculate your ranking and the algorithm please visit our microsite.

Jackie Cooper and Jonny Bentwood talk about the JCPR Celebrity Twitter Index and the value of measuring online influence.